The
local Ecommerce industry is starting to take over the local online consumers
nowadays. As the technology evolves, the demands on using the Internet get
higher. This has been happening right before our eyes that most of us may not
be fully aware. Just think about the extended options we have in shopping. Online stores slowly started increase over
time. Competition in online malls started to show up and online shopping
started to be noticed by local online users ever since Lazada came into the
picture in the Philippines. Surprisingly, the local industry of Ecommerce in
country was really struggling prior to their arrival. Not everyone found online
shopping as a helpful option for addressing shopping needs then. For local
consumers who want to buy second hand items, they usually visit local online
classified ads.
Traditional
mall are usually the go-to source of customers who wants to buy brand new
items. It can't be helped since it is part of our culture to visit traditional
malls when we want to address our shopping needs. In online shopping, we fail
to realize that we can actually save our time and money. What are the benefits
we can get if we avail online shopping? They can shop online as they please,
wherever that may be. They can actually save more in gas expense since no
longer will they need to visit the mall's location. The Philippines’ Online
Shopping Mall actually wanted to solve this issue for local online consumers in
the Philippines. It was actually hard for any online mall to tap the untapped online
community of the country. It was probably due majority of the population no
owning a credit card, which is the most common payment method in online. It
can't be helped that most of us questions the reliability of online
transactions.
Majority
of us are informed about online frauds and scams that other people encounter
when dealing in online. The online shopping industry in the country is actually
on the rise. It's really hard to imagine that Lazada has only been here for
more than a year yet it contributed dearly on the Ecommerce industry. To
showcase that they are legitimate as they can be, they had some TVC slots
during primetime on top local channels. What did they do to break the Ecommerce
limitation in the country? They offered Cash on Delivery or C.O.D. to their
customers as an alternative payment method. This is very unconventional payment
method that is presented by any online mall. Actually, it's a payment method
that is quite risky for any online business. Customers are not actually required
to pay upfront; instead they can pay once their orders are delivered at their
homes. Customers will only need to pay in cash once their orders arrive at
their doorstep. Their customers won't need to worry since they get to keep
their money until their orders are delivered. This is to kill the perception of
local online users that shopping at their mall is safe and secured.
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