Tuesday, September 24, 2013

Lazada: Making things better in online shopping


Many of us always wondered when would Ecommerce arrive in the country back in the early days of Ecommerce. It was an option mostly available to 1st world to 2nd world countries, initially. Before, a lot of us were skeptic about trusting online malls since it didn’t have a good reputation. A lot of the opportunist took advantage of it like scammers. Evidently, it gave online shopping a bad reputation. Good thing that it all changed last year when website like Lazada arrived in the country. Actually, competition in online malls started to show up and online shopping started to be noticed by local online users ever since they came into the picture in the Philippines. Ecommerce was actually slow in growth a year before they have arrived in the Philippines. The local online community never considered online shopping as their option in the past. Second hand local online users usually prefer items on local online classified websites when they want to buy something.

Typically, customers would usually go to traditional malls if they want buy anything brand new. It's no surprise to anyone since traditional offline malls are usually the place we go to when we want to buy something growing up. We actually need to realize that online shopping can reserve our time and money. How can online users benefit from doing online shopping instead? If local consumers opt for online shopping, they can do wherever and whenever they want. Customers will no longer need to visit location traditional malls saving them money on transport expense. It is one of the issues that the Philippines Online Shopping Mall was facing when they established their online mall website in the country. It was actually hard for any online mall to tap the untapped online community of the country.

A lot of the reasons is because of majority of the population don't possess their own credit card. We are just used to not trusting online transactions immediately. Online frauds and scams also happen globally, which we are all aware of. The industry of Ecommerce in the country is now on the verge of rising as an online industry. Despite only having more than a year of operation under its belt, Lazada had already established its brand on the local online scene. They even showed up on TVC at top local channels during their primetime to show how credible they are to their customers.

So how did they solve this Ecommerce barrier in the Philippines? They offered an alternative payment called Cash on Delivery or C.O.D. It's a online payment option that is not offered by online stores usually. Actually, it's a payment method that is quite risky for any online business. This payment method doesn’t require customers to pay them upfront. Once orders are delivered, that's the only time customers are required to pay in cash. With this, customers won't need to worry about their money getting scammed. This is to ensure that scams and frauds won't happen if they want to deal with them.

No comments:

Post a Comment