Ecommerce initially had a slot
start in South East Asia. It struggled mainly because the market was still raw
and the technology doesn’t support it yet. I mean, majority of the consumers
during the early 2000 didn’t have sufficient technology support for the
standard means that Ecommerce requires. It also doesn’t help that the economy
for most countries in this region is not doing well unlike nowadays. Actually,
Ecommerce only started when a lot of the local online competitors slowly showed
up after Lazada came into the picture while the online shopping trend begun in
the Philippines. Looking a few years back when they weren't around online,
Ecommerce was a flat industry in the Philippines. Not everyone found online
shopping as a helpful option for addressing their shopping needs then. When
local online users want to buy something, they prefer cheaper second hand items
on local classified websites.
Brand new seekers conventionally
go to traditional offline malls when they want to buy something. We were
actually raised that way wherein we go to traditional offline malls when we
need to buy something. With online shopping, local online consumers can
actually save their time and money. How can online shopping actually give us
more benefits? Online shopping can be
conducted wherever the customer pleases. Travel expense can now be saved since
customers will no longer need to visit traditional mall locations. This is a
shopping woe that the Philippines’ Online Shopping Mall wanted to solve for the
local online customers in the country. It's also challenging for them to be
able to tap the untapped market in online of the Philippines. Since most of the
population are not credit cardholders, only few can pay online conventionally.
It can't be helped that most of us questions the reliability of online
transactions. For most of us, we are aware that in online transactions, frauds
and scams may also be possible. We are now entering the era in the Philippines
where Ecommerce is making a mark.
Lazada is just over one year of
operation but they managed to make an impact on the Ecommerce industry. One
proof to realize that they are as legit as they can be is they can be seen on
TVC during primetime from top local TV networks in the country. A solution was
formulated by them in order to break the Ecommerce silence in the country. What
they did is they offered Cash on Delivery or simple called C.O.D. as an
alternative payment method. Online malls usually don't offer this kind of
alternative payment method to online customers. This payment method is risky
from a business standpoint for most online business owners. Orders are not
actually required to be paid upfront by customers with Cash on Delivery payment
method. Customers will only need to pay in cash once their orders arrive at
their doorstep. It's a worry-free setup since customers can hold their money
until their orders arrives at their home. The reason for this is to ensure
customers that they won't be scammed if they deal with them.
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