Monday, September 30, 2013

Lazada PH: An era of convenient shopping

Internet is beginning to shape right before our eyes. It is a pleasure for our generation that we are in between the old era and the arrival of this modern digital era. So it is only normal for us to adjust to changes that are happening around us. Actually, a lot of the things that was part of our lifestyle offline have now migrated to online. This had made our lives easier and faster as compared during the old days. After Lazada was launched in the Philippines, other online competitors showed up and online shopping started to emerge in the local online market. Prior to their arrival, the industry in Ecommerce was almost flat in growth. The local online community never considered online shopping as their option in the past. For second hand items, local online users visit online classified websites to buy to what they are looking for. As for local consumers who want to buy something new, they usually visit traditional offline malls. This should be no surprise to us as we were raised by our parents going to traditional offline malls when we need to shop.

In online shopping, we fail to realize that we can actually save our time and money. How can online users benefit from doing online shopping instead? Shopping online is way easier as you can do it from wherever you are. Money spent on travel expense will now be deducted since customers won't need to travel to the location of traditional malls. It was of the challenge that they try to solve when they arrived in the country. One of the challenges that they were facing is how they can tap the untapped online community in the country. A lot of the reasons is because of majority of the population don't possess their own credit card. It's also no secret that most of us finds online transactions unreliable. Online frauds and scams are pretty widely known online crisis by the local online users. Nowadays, the local Ecommerce is beginning to make some noise in the online space.

To see the progress of Lazada online mall making an impact on the local Ecommerce is quite amazing. They even showed up on TVC at top local channels during their primetime to show how credible they are to their customers. So how did they end up breaking the limitations that plagued the Ecommerce industry before? A newly then alternative payment method called Cash on Delivery or C.O.D. was introduced to their online customers. This is very unconventional payment method that is presented by any online mall. A lot of risk lies when an online business offers that kind of payment method online. This payment method doesn’t require customers to pay them upfront. Their online customers can pay after they have received their orders in real time. This allows customers to hold their money until they received their actual orders in real time. This is the way to show the local online customers that they won't be scammed.

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