It’s
almost hard to imagine living a life without Internet connection nowadays. It
has become integral in our daily activities no matter what age you are on. Even
the young ones are starting to explore it at a very ripe age in this modern
digital era. One particular activity in online that is rising at a high rate in
the country specifically is online shopping. It used to be a dead weight in the
online industry. Ecommerce was really struggling to capture the hearts of the
local online users for various reasonable reasons. It actually happened just
last year were it expanded like a wildfire. Online shopping started to spread
and competitors came out from nowhere after Lazada Online Mall was launched in
the country. Ecommerce was actually slow in growth a year before they have
arrived in the Philippines. To most online users, shopping online was never
choice or option to them back then. When local online users want to buy
something, they prefer cheaper second hand items on local classified websites.
Customers
who want to buy brand new items often visit traditional malls. This should be
no surprise to us as we were raised by our parents going to traditional offline
malls when we need to shop. Choosing online shopping can save the local online
customers some time and money. How do online shopping benefit us? Local
customers can actually shop anywhere you want with online shopping. Usual
extra-spent cash on visiting traditional malls will now be saved with online
shopping. This is a shopping woe that Lazada wanted to solve for the local
online customers in the country. It's actually hard for any online mall to tap
the currently untapped market in online of the Philippines. A lot of the
reasons is because of majority of the population don't possess their own credit
card. It's obvious that we are not comfortable or very trusting in online
transactions. Probably it is because we are aware of the existence of online
frauds and scams. The local Ecommerce in the Philippines is now starting to
grow. They contributed dearly to the Ecommerce industry in less than two years
of existence in the country.
To prove
that they are legit online mall, they were seen on TVC on top local channels at
primetime. What solution did they come up with in the usual Ecommerce woes in
the country? A newly then alternative payment method called Cash on Delivery or
C.O.D. was introduced to their online customers. It's a online payment option
that is not offered by online stores usually. Any online business finds this
payment method very risky from their end. Online customers can pay later after
they receive their orders with this alternative payment method. Once orders are
delivered, that's the only time customers are required to pay in cash.
Customers can hold unto their money up until their orders arrived at their
address. This is to eradicate the way of thinking of local online users about
online malls as scams.
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