Thursday, September 26, 2013

Lazada Philippines: Increase of online usage helped online shopping rate

It’s amazing to see that Internet usage has drastically increased for the last couple of years. I’m not sure if social media websites and smartphones penetration have contributed to it, but logically, it made sense that with the two, connecting online can be more fun and easier for most of us. One thing that is actually changing is our ways of shopping. The online shopping phenomenon in the country just keeps on growing every day. Surprisingly, this is a shock for most of us when we think on how it was looked down upon by most local online users. Most of the frauds and scams happen online beside offline in the Philippines. It is why transactions done online is not highly regard by most of the local online users. What was closest considered in Ecommerce was local online classified websites. This helped the Ecommerce industry prepared the local online users for online malls.

A community of marketplace was eventually built thanks to these local online classifieds. It was actually tough to seek items you want online when these local online classified websites were not yet available. It became a website for canvasing the market price of the item they want to buy offline. This eventually helped revolutionize on how online users behave for shopping ideas. It turned to be a buy and sell platform for most local online users. This allowed local online users to have more options on which third party resellers will they are dealing with. Offline transactions are usually conducted by third party resellers on these kinds of websites. The same goes for group buying websites for the impact it did on local users. They showed the way for the Ecommerce websites in the country. The local online users were already prepared with online payment but the time Ecommerce websites arrived in the Philippines.

Online shopping to local online users has more upside than downside. It was hard for local online users to get greater deals being offered by group buy websites. With lower prices being offered by group buy websites, it made it harder for local online users to refuse them. Lazada Philippines was launched in the country last year. They are actually an online mall that is part of a venture in South East Asia. They are being back by Rocket Internet which is owned by Samwer brothers. The Philippines’ Online Shopping Mall significantly helped the local Ecommerce in the Philippines through their diverse payment methods. Customers are given numerous kind of payment methods which they finding fitting for themselves. Credit cards and PayPal are usually the online payment method accepted by most online stores. Conventional online payments like these, only limits the customers in availing what they want. Local online consumers were introduced with Cash on Delivery as their alternative payment method online. The untapped market in the past can now be tapped with their offering of this payment method. This is actually the majority market in the Philippines. Now that it has been tapped, it allowed the Ecommerce industry to further grow.


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