We
have been accustomed in using Internet as part of our daily ventures. It has
evolved to very helpful tool in make most of our activities faster and more
efficient like online communication through social media websites or software.
This elevated its status to an activity that is already embedded both in our
culture and lifestyle. People are now seeing the online shopping trend that is
continuously rising in the Philippines.
Just a couple of years ago, shopping online was a risk to most of us a
couple of years ago. One of the reason is that we have a high fraud rate for
both offline and online in the Philippines. This made online transaction look
very bad to most of the people online. Local online classified websites were
the preferred websites by local online users when they want to shop. They
actually paved way for the arrival local online malls in the country.
A
marketplace community was eventually born thanks to these local online
classifieds. During the time local online classified websites didn't exist,
local online users didn't know where to go in online. Users go to these
websites mainly to get an idea about market price of what they want to buy.
This usage allowed Internet users to find online more diverse in use. A lot of
people go to their websites to buy and sell on their own. It's very different
from Ecommerce since local online users deal with third party resellers. Third
party resellers on these kinds of websites usually conduct Offline
transactions. Group buying websites helped influence the thinking of local
online users. This boosted the preparation of the Ecommerce industry's arrival
in the country.
Upon
the arrival of the Ecommerce websites, local online users were already prepared
for online dealing. Online shopping was still considered since the reward
customer's will get beats the risk. It was hard to find better deals than what
online users found on group buy websites. Their deals were outstanding lower
prices that any local online user would have a hard time refusing. Lazada Philippines
was eventually launched in the country last year. One of the online mall
ventures that is launched in South East Asia. It is backed by the Samwer
brothers and is under the Rocket Internet umbrella.
The
Philippines Online Shopping Mall significantly helped the local Ecommerce in
the Philippines through their diverse payment methods. Their payment method
gave customers option on which payment they find more suiting. Conventionally,
only via credit card or PayPal payment is allowed by conventional online malls.
Conventional online payments like these, only limits the customers in availing
what they want. They introduced to the local online users about their
alternative payment method called Cash on Delivery or C.O.D. The payment method
allowed this online store to tap the untapped market in the Philippines. It is
the majority of the local consumer market in the country. Ecommerce is now
rising with this recently tapped market included in the customer mix.
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