Tuesday, September 10, 2013

Lazada Philippines: Choosing the right decision in online shopping


The online shopping industry in the Philippines was struggling in the past couple of years. Most of the local online users are just not fond of shopping online especially when it comes to transactions online. They just don’t feel comfortable doing it with the risks involved in security. Good thing that this culture in Ecommerce has slowly changed the last couple of years. Lazada is one of the reasons why the online shopping competition got tighter and Ecommerce started to be a popular option in the Philippines. Actually, Ecommerce was a struggling in the industry prior to their arrival in the country. Shopping online was actually a disregarded option for most local online users then. As for the majority of the local online users, whenever they want to buy second hand items they usually go to local online classified ads. Typically, a customer would usually go to traditional malls if they want buy anything brand new.

Actually, it is expected from us since we grew up shopping on traditional offline malls by our parents. We actually need to realize that online shopping can reserve our time and money. So how can these help us in our shopping needs? As long as local consumers go with online, they can do it wherever they please. Expenses can go down since local consumers won't need to spend travel expense on going to traditional offline malls. This was the greatest challenge of Lazada when they launched here in the Philippines. They were also facing an issue on how they can also tap the untapped market in online. The population of the country is populated by non-credit cardholders that are why only few can pay online. There's also a factor that most of us don't trust online transactions. Moreover, online frauds and scams are pretty known in online by the local online community. We are now entering the era in the Philippines where Ecommerce is making a mark. The Philippines’ Online Shopping Mall is just over one year of operation but they managed to make an impact on the Ecommerce industry.

 Their recent appearance on TVC from top local TV networks during primetime just show how legit and credible they are to the local online customers since Ecommerce in the country is limited, how did they come up with a solution? They first introduced Cash on Delivery or C.O.D. as an alternative payment method. Typically, this is not offered in online by online stores. From an online business owner's point, it is very risky on their part. It is payment method that allows online users to pay only after they receive their orders. What make this convenient is that customers can pay Lazada after their orders are actually handed over to them. Scams won’t likely to occur since customers will get to keep their money up until they can see their orders delivered in real time. The reason for this is to ensure customers that they won't be scammed if they deal with them.

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