Lazada: Factors considered before deciding where to buy online

There have been a lot of online stores that are being put up in local online scene for the past year. What’s surprising is that a couple of years ago, the online shopping scene wasn’t even active or talked about at all. Probably due to the fact that we have very few online stores that Ecommerce failed to rise in the online industry. Although some of them may be focused on one selection, some of them have expanded their selection similar to what traditional offline shopping mall offers to their customers. It’s pretty clear that local online users have a lot of options to choose from nowadays. Thanks to the arrival of huge online shopping malls like Lazada Online Mall for instance. Since their arrival last year, a lot of Filipinos became aware on how online shopping can be a convenience to them rather go to traditional offline malls. But with this alternative option, there lies some doubts as well for most of the online Filipino users. Honestly, it’s only natural to have some doubts since it’s new to them. Below are some factors that is considered by any online customer in general:

Pricing - Naturally, one major deciding factor for most customers is the pricing. These are the customers who opt for the lowest price offered by the online stores that they have visited. It truly has an enticing magnet for any online customers but that doesn’t mean it’s the sole deciding factor for Filipino consumers. When it comes to online, a lot of details should be reviewed or audited first before deciding on which store to buy.

Security - In the world of online shopping, it’s pretty obvious that having a secured line in your online store is a must. As the seller you need to ensure your customers are protected in providing their confidential details of their credit cards and Paypal account access. This factor is actually one of the most important requirements for an online store to have. This is to protect their business and customers from unethical hackers online.

Credibility - Of course having a credible brand impression is a major plus for any customers. If they know a website has great reviews from their past customers, it will be easier to convince new customers for their business. It’s impact and influence is similar to what “Word of Mouth” can do for a business.

Success Delivery Rate - Anyone who buys from an online store expects to get their orders especially if they paid for it already, which is the usual case when buying from an online store.  A typical online store offers upfront payment before they actually ship their customer’s order.

Payment Method – Although some countries are OK with traditional online payment methods, it’s very different in the Philippines since majority of the population are not even credit cardholders or Paypal account users. Good thing that Lazada introduced an innovative payment method called Cash on Delivery which allows their customers to buy from their website online and pay only after their order is delivered at their doorstep in cash. This to me is the most game-changing factor of online shopping in the country.

Lazada Commercial