Lazada: Deep Impact in Ecommerce

S­o how is Ecommerce doing in the country for the past couple of year? I must say combing the past five years from just last year’s Ecommerce growth. Last year’s growth will walk a mile away from competition. It was really an exciting time in the Philippines last year in the Ecommerce industry. A lot of online shopping malls were launched since then. I believe this started when the Lazada Invasion, an online shopping mall venture, took place across South East Asia last year. Besides our country’s Lazada ventures, they were also launched on other key countries like Malaysia, Thailand, Vietnam, and Indonesia. What’s good about their arrival in the region is that it helped made local businessmen of the respective countries to realize the full potential of having a business online.

Not only it makes it convenient for customers but it also helps business reach a wider audience online.  This is also a cheaper way to send across their marketing brand to their market compared to offline marketing where it consumes a lot of time, energy and money. Lazada arrived in the country like storm. It’s pretty safe to say that you’ve seen their ads already scattered across the local Internet universe. Everyone has seen their aggressive online marketing banners and other online ads on various websites. But it doesn’t end there. Despite their very visible presence online, what made them stand out is their ability to offer a very unconventional payment method. It allows customers to order anything from their website without worrying about not having a credit card or Paypal account.  Mostly, it actually gives their customers some relief that they don’t need to pay in advance, which is the usual setup between an online customers and online store. They introduced Cash on Delivery, a payment method that allows any customers to pay in cash as their order is delivered at their very homes. No need for them to worry on getting ripped off or scammed online as they get to keep their money until their order is actually handed over to them. It was the major key that led them to successfully penetrate the local Internet customers.

This alternative payment method single handedly eliminated the online shopping woes that plagued the local Ecommerce industry in the country for so long. Thanks for their initial efforts online shopping has now became an alternative-shopping destination for all Filipinos. It’s actually a perfect during this summer period wherein customers don’t need to go out just to shop. They can just do it at the comfort of there very home. They can even do it with their families. It also saves them money from spending extra money on travel expense. Not to mention they also give regular discounts and promos that only happen rarely on traditional offline malls. In the end, you get a great online shopping experience and also get the best deals of your eyed product to purchase.

Lazada PH TVC