Friday, October 18, 2013

Lazada Review: Online shopping in the Philippines is on a roll

Online malls have invaded South East Asia for the past couple of years now. It is to the point where people actually are changing their perception about online shopping. Initially, online shopping is something that people would have on top of their mind when they think of shopping. Majority would think of visiting traditional malls when they want to shop. In the Philippines, ever since Lazada came into the picture, other local online business were put to live as online shopping started to roll upwards. Ecommerce was a very unpopular online industry in the Philippines before they arrived in the country. For one, it was untested by the local online users and almost everyone is aware about the negative points that come along in online shopping.  

Before, local online users prefer visiting local online classified websites when they want to buy something in second hand condition. Traditional malls are often visited by customers who want to buy brand new items. Offline malls are actually part of our culture as we grew up visiting them when we want to buy something. Thinking of online shopping, we can actually save more time and energy if we choose it over traditional shopping. How can online users benefit from doing online shopping instead? Local customers can actually shop anywhere you want with online shopping. Money spent on usual travel expense going to the location of traditional malls can now be saved by customers.

This is one of the customer woes that the online malls wanted to solve for the local online consumers. It was also a challenge for them on how they can tap the untapped market in online. A lot of the reasons are because of majority of the population don't possess their own credit card. There's also a factor that most of us don't trust online transactions. With Internet, online frauds and scams will always be present in online transactions. We are actually on the verge of Ecommerce rise in the country. It is almost over a year now that Philippines’ Online Shopping Mall    started its operation in the country yet they already achieved so much becoming one of the leading online malls in the country.

They even showed up on TVC at top local channels during their primetime to show how credible they are to their customers. Given the limitations in Ecommerce, how did they solve it? An alternative payment method was offered by them called Cash on Delivery or C.O.D. This payment method is very unconventional to be offered in online. It's actually very risky for a business to offer that kind of payment method. This payment method doesn’t require customers to pay them upfront. What make this convenient is that customers can pay Lazada after their orders are actually handed over to them. This enables customers to keep their money up until their orders are handed over to them in real time. The intention is to give their customers the impression that they won't be scammed.

1 comment:

  1. Online shops in the Philippines like Lazada and Shopthiseasy are rising to the top because of the advanced pace of technology nowadays.

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