By now, it is hard to ignore the
existence of Ecommerce in the country. Almost all online users are now open in
shopping online. Before, it was exactly the opposite. No online user would
immediately approve shopping online. First thing they ask: “Is it a reliable
online store?” Scams and frauds online are everywhere. It is the reason why
there are only a few online malls that dared to launch in the country
initially. Lazada is one of the reasons
why the online shopping competition got tighter and Ecommerce started to be a
popular option in the Philippines. As a matter of fact, Ecommerce was having a
hard time in penetrating the local online market just a few years back. Online
shopping was actually not a highly regarded option for most users in the past.
Majority of the local online
users visit local online classified websites when they are looking for second
hand items. Typically, customers would usually go to traditional malls if they
want buy anything brand new. It can't be helped since it is part of our culture
to visit traditional malls when we want to address our shopping needs.
Surprisingly, we always forget that we can save more money and time in online
shopping. Why does online shopping be an option for the local consumers? With
online shopping, local online customers can shop wherever they may be.
Customers will no longer need to visit location traditional malls saving them
money on transport expense.
The Philippines' Online Shopping
Mall wanted to fix this for the local online customers in the country. It's
actually hard for any online mall to tap the currently untapped market in
online of the Philippines. It was probably due majority of the population no
owning a credit card, which is the most common payment method in online. There
are still some questions on the reliability of online transactions. Online
frauds and scams also happen globally, which we are all aware of. Good thing
that Ecommerce now is starting to grow in the Philippines. It's really hard to
imagine that Lazada has only been here for more than a year yet it contributed
dearly on the Ecommerce industry.
As for the trust and credibility
status, Lazada showed up on TVC during primetime at top local channels in the
country. What solution did they come up with in the usual Ecommerce woes in the
country? An alternative payment was offered by them called Cash on Delivery or
C.O.D. As a matter of fact, most online stores or malls won't offer this kind
of payment method. This payment method is risky for any online business.
Customers are not actually required to pay up front. Instead, they can pay once
their orders are delivered at their homes. They will only need to pay cash once
they received their orders in real time. With this, customers won't need to
worry about their money getting scammed. This is to eradicate the way of
thinking of local online users about online malls as scams.
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