We all adjusted to using online
to do our usual offline activities. Remember the days when doing a research
require us to go to libraries and read encyclopedias? I know, it will take days
or even weeks just to finish a research. That is how online made it convenient
for us. All you need to do now is just search for the topic you are conducting
research and all the answers will be available to you and comes from different
resources. Online shopping is also an activity online that made our shopping
demands easier to obtain. Online shopping started to rise ever since Lazada
Online Mall was launched in the country and other online stores showed up from everywhere.
Ecommerce was actually slow in
growth a year before they have arrived in the Philippines. The local online
users never thought of online shopping as their alternative option in shopping
in the past. Local online users usually visited local online classified
websites when they are looking for a second hand item. When it comes to seeking
brand new items, local consumers usually visit traditional offline malls. It's
actually not surprise since we all grew up going to traditional offline malls
when we need something. With online shopping, local online consumers can
actually save their time and money. How can online shopping really benefit us
as consumers?
As for online shopping, local
online consumers can do it wherever they go. Usual extra spent cash on visiting
traditional malls will now be saved with online shopping. This was the greatest
challenge of Lazada when they launched here in the Philippines. It was actually
hard for any online mall to tap the untapped online community of the country. Not
being able to pay online since most of the population are credit cardholders at
all. It's quite hard for the local online consumers to trust online deals right
away. It makes it harder for online users to be convinced since online scams
and frauds are just lurking around over the Internet. The online shopping
industry in the country is actually on the rise. Lazada is just over one year
of operation but they managed to make an impact on the Ecommerce industry.
For them to show their customers
that they are real, they came out on TVC during primetime on top local
channels. How did the Ecommerce limitations were solved by them? Cash on
Delivery or C.O.D. payment method as offered by them as an alternative payment.
This is a payment method that is actually rare to see available in any online
business. Actually, it's a payment method that is quite risky for any online
business. Payments are not usually required right away with payment method.
Cash payments can be done by customers once Lazada delivers their orders at
their very home. Customers will be satisfied to know that they won't be scammed
since they can keep their money up until their order arrived at their home.
This is to kill the perception of local online users that shopping at their
mall is safe and secured.
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