Internet plays a big part in
making our lives better. It brought us enormous flexibility in doing
communication globally. On top of its original value which is a doorway portal
on getting massive information at the tip of your fingertips, it also paved way
for other online options or activities such as online shopping. As a matter of
fact, numerous online malls were launched in the country and online shopping
started to be a popular option for consumers ever since Lazada arrived in the
country. The industry of Ecommerce in the Philippines was quite low before they
arrived in the country. Shopping online was actually a disregarded option for
most local online users then. For second hand items, local online users visit
online classified websites to buy to what they are looking for.
As for local consumers who want
to buy something new, they usually visit traditional offline malls. It's
actually inevitable for us to visit traditional offline malls when we want to
buy something since we grew up that way. However, most of us fail to realize
that we can actually save time and money in online shopping. How does online
shopping benefit us? If local consumers opt for online shopping, they can do
wherever and whenever they want. Customers are no longer required to go to
traditional offline malls saving them more money on the usual gas expense. It
was an issue that was long endured by local customers that Lazada wanted to
solve for them. They are also facing an issue on how they can tap the untapped
local online market in the country.
It was simply hard due to the
fact the only the minority of the population owns their own credit card, which
is the main payment method when it comes to online. It's also no secret that
most of us find online transactions unreliable. Online frauds and scams are
pretty widely known online crisis by the local online users. The local
Ecommerce in the Philippines is now starting to grow. It's actually amazing to
see that Lazada is making an impact on Ecommerce and is rapidly reaching
success with their year of tenure, which is a remarkable feat for them.
Customers can even check their TVC on top local channels that was aired during
primetime to prove how legitimate they are.
So how did they solve this
Ecommerce barrier in the Philippines? A new alternative payment method in
online was introduced by them called Cash on Delivery or C.O.D. It's a payment
method that is not just offered typically by online malls. It's actually a very
risky payment method that not all online stores are willing to gamble. With
Cash on Delivery they are not required to pay right away online. Their online
customers can pay after they have received their orders in real time. This
allows customers to hold their money until they received their actual orders in
real time. This is more of insurance for customers that they are not a scam
online store.
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