Ecommerce in the country really
had a hard time penetrating the local market in the Philippines as early as the
early 2000. Our country was actually one of the late countries to adapt to
Ecommerce. Most of cause roots to the acceptance of the local online community
to such industry. The mentality of online users was to stay away from any kind
of Ecommerce available locally in the country not to mention there are only a
few only malls available dating back a couple of years ago. Actually, competition
in online malls started to show up and online shopping started to be noticed by
local online users ever since Lazada came into the picture in the Philippines.
As a matter of fact, Ecommerce was having a hard time in penetrating the local
online market just a few years back.
For most local online users,
online shopping is not highly considered option for them. As for the majority
of the local online users, whenever they want to buy second hand items they
usually go to local online classified ads. Traditional mall are usually the
go-to source of customers who wants to buy brand new items. It's pretty normal
to see since most of us grew up visiting traditional offline malls when we need
something. Time and money can actually be saved if only local consumers
choosing online shopping over traditional offline shopping. So why do we need
to choose online shopping nowadays? They can shop online as they please, wherever
that may be. It can actually save consumers more money on gas expense since
they don't need to go location of traditional malls.
It is one of the issues that
Lazada was facing when they established their online mall website in the
country. It's actually hard for any online mall to tap the currently untapped
market in online of the Philippines. Most of the populations in the country are
actually non credit cardholders; therefore they are unable to pay online. We
can't just rely on trusting online transactions right away. It's no secret that
we know the existence of online scams and frauds. In the Philippines, online
shopping is actually an industry that is on the verge to rise. They contributed
dearly to the Ecommerce industry in less than two years of existence in the
country.
They just recently showed up on
TVC on top local channels in the country during its primetime, which shows how
credible they are. What did they do to break the Ecommerce limitation in the
country? They introduced Cash on Delivery or C.O.D. as an alternative payment
method to their customers. It's an online payment option that is not offered by
online stores usually. This payment method is risky for any online business. It
is not a requirement for their online customers to pay right away with this
payment method. Once orders are delivered at the customer's address, that's the
only time they will need to pay in cash. Customers can hold into their money up
until their orders arrived at their address. The goal of Lazada is to make sure
that their customers can trust them with this payment method.
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