Monday, September 16, 2013

Lazada Philippines: A thriving Industry in online


We always hoped for having things done easier and faster. Well, thanks for the rapid innovation in technology and Internet platform support it made it possible to make most of our offline activities in online as well. The change we went through is so fast, that we feel like we forgot how it is in the past where we are forced to get information in libraries by going over a number of books. It also required us to pay a lot of money in long distance call whenever we want to talk to our loved ones on another country. Now, even shopping is a usual activity done in online. So it can't be ignored that online shopping is now drastically on the rise in the country. A lot of us never envision online shopping as an accepted option dating a couple of years back. Frauds and scams happen most of the time both in online and offline in the Philippines. It made online transaction unsafe to many of the local online users. Top websites in the country were local online classified ads in the buy and sell industry.

Local online classified websites pave way to the Ecommerce's arrival in the Philippines. They started the marketplace community in the country. Back when local online classifieds didn't exist yet, local online users were unable to buy what they want to online. Mainly it was used for price comparison for items they are planning to buy this usage allowed Internet users to find online more diverse in use. It became a marketplace for local online users for buying and selling. It's very different from Ecommerce since local online users deal with third party resellers. Customers usually pay offline when dealing with third party resellers. Group buying websites helped influence the thinking of local online users. It paved way for the Ecommerce industry in the country.

At the time that Ecommerce websites arrived in the country, local online users were already prepared. People consider online shopping since the risk is way lower than the reward. The local online users found amazing deals on group buy websites. Their offered deal was at rock bottom price that it made local online users not to miss out on their deals. Lazada Philippines was eventually launched in the country last year. They are an online shopping mall venture launched in South East Asia. It is backed by the Samwer brothers and is under the Rocket Internet umbrella. The Philippines’ Online Shopping Mall has very friendly payment methods that helped the Ecommerce industry to online prominence.

These allow customers to be in control since they get to choose from a lot of payment methods. Conventionally, only via credit card or Paypal payment is allowed by conventional online malls. These conventional online payments restrict customers to avail what they want since most of us don't have our own credit card or PayPal account. They first introduced Cash on Delivery or C.O.D. to their customers.  This single handedly allowed them to tap the untapped market in the past. The majority markets are these customers who are unable to pay online the conventional way. This allowed the Ecommerce industry to reach new heights now that these markets are tapped for online.

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