We all love shopping, it’s a
fact! Some scientific claims even state that it releases our stress. For some
professional and workers, this is their outlet in loosing up from a hard week
of work. However, most of them don’t have the luxury to shop due to time
constraints with their shift schedule. It is hard for them to physically for to
traditional malls. So it is actually a good thing that nowadays, they can rely
on online shopping. It all started the moment Lazada came into the online
business picture, online competitors run by local businessmen showed up while
online shopping continued its rise in the local online market. Surprisingly,
the local industry of Ecommerce in country was really struggling prior to their
arrival. For most local online users, online shopping is not highly considered
option for them. As for the majority of the local online users, whenever they
want to buy second hand items they usually go to local online classified ads. A
customer would typically go to traditional offline malls when they want to buy
something that is new. It's actually not surprise since we all grew up going to
traditional offline malls when we need something.
Picking online shopping over
offline shopping can save local online consumers more time and money. So how
can these help us in our shopping needs? Online shopping can be done anywhere
the local customer is located. No more extra spending on travel costing since
customers will no longer need to go traditional malls. Lazada wanted to have
this issue resolved the local customers in the Philippines. The goal for them
is to actually tap the untapped market online in the country. Most of the
population in the country is actually non credit cardholder. Therefore, they are unable to pay online. We
can't just rely on trusting online transactions right away. Moreover, online
frauds and scams are pretty known in online by the local online community. The
online shopping industry in the country is actually on the rise. In fairness to
Lazada, it only took them a over a year to establish themselves in the local
Ecommerce. Their recent appearance on TVC from top local TV networks during
primetime just showed how legit and credible they are to the local online
customers
.
A method was formulated by them
in order to break the Ecommerce wall in the country. The Philippines' Online
Shopping Mall offered Cash on Delivery or more known as C.O.D. as an
alternative payment method. This is a payment method that is not usually
offered by online businesses. Any online business finds this payment method
very risky from their end. It is not a requirement for their online customers
to pay right away with this payment method. Once orders are delivered at the
customer's address, that's the only time they will need to pay in cash. Scams
won’t likely to occur since customers will get to keep their money up until
they can see their orders delivered in real time. This is to kill the
perception of local online users that shopping at their mall is safe and
secured.
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