People usually have multiple
routines that they usually do or go through like jogging at night during a
specific time. They also schedule when they go to regular places like churches
and mall. Some even schedule their shopping. However, these usually happen to
people who control their time. So what about the people who don’t have control
over it? Going to traditional malls and shopping may be a tricky and
challenging situation for some. This is why people fully took advantage of the
Internet. Some of the offline activities we usually do can now be done right in
your laptop with Internet connection. It is all in the power of your
fingertips, like taking shopping for example.
People are now seeing the online
shopping trend that is continuously on the rise in the Philippines. Just a couple of years ago, shopping online
was a risk to most of us a couple of years ago. It's actually expected since
the rate of the frauds in the country is high both in online and offline. It
made online transaction unsafe to many of the local online users. Initially,
local online classified ads were the top websites in the country in the buy and
sell industry. They showed the ropes to the arrival of online malls by allowing
online users to buy and sell on their website.
A marketplace community was
eventually born thanks to these local online classifieds. It was difficult for
online users to buy online when local online classified websites didn't exist
yet. Mainly it was used for price comparison for items they are planning to buy.
These expanded how online users can be fully maximized. It was being used as a medium for local
online users to buy and sell. Local online users deal with third party
resellers, unlike in Ecommerce. Transactions are usually done offline. Group
buying websites helped influence the thinking of local online users. This
strengthens the preparation of local online users for the Ecommerce industry.
People were already familiarized
with Ecommerce websites upon their arrival. Online shopping was still
considered since the reward customer's will get beats the risk. Great deals
were mostly found on group by websites by local online users. Their offered
deal was at rock bottom price that it made local online users not to miss out
on their deals. It was a year ago when website like Lazada arrived in the
Philippines. It is an online mall available in other countries of South East
Asia. They are supported by Rocket Internet owned by the Samwer brothers.
Lazada made an impact in
Ecommerce through their various payment methods. These allow customers to be in
control since they get to choose from a lot of payment methods. Traditionally,
credit card payments and PayPal payment are the most common payment method
allowed by conventional online stores. It actually affects the customers in
availing what they want since they can't pay online the conventional way.
Lazada introduced Cash on Delivery or simply known as C.O.D. as new way to pay
online. It allowed them to tap the untapped market online in the Philippines.
The majority of the markets are these customers who are unable to pay online
the conventional way. Moreover, by tapping on this market, the Ecommerce have
grown exponentially.
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