The online shopping website
as well as retail store called lazada.com.ph/
has contributed so much to the development of the local e-commerce
economy. It is not just another company that sells stuff online to take
people’s money. It is a company that positively affects the economy and the
people that are involved in it. The company has become a catalyst for change in
the local economy both e-commerce and otherwise. The impact that the company
have had on the people and the consumers attitudes brought on more energy and
dynamism in what used to be a stale and sluggish industry. Nowadays a lot of
people shop online because they have found Lazada Philippines. Lazada changed consumer’s
behaviour towards the idea of online shopping. I can recall not so long ago
that when shoppers wanted to purchase a particular
item that they have been saving up for, they would usually set aside a time to
go to the mall, leaf through catalogues or watch home television shopping
networks. In the contemporary era, things have changed, it is different. Change
has come along rapidly due to the wide spread proliferation of the internet.
The medium that made everything and e-commerce possible. These days, online
shopping consumers and shoppers can browse endlessly online and do some virtual
window shopping. They do it without even leaving the comforts of their home
through their laptops, computers, smart phones, tablets and any other device
that offers internet accessibility. The internet has absolutely broken a lot of
barriers as shown by the rapid influx of online business entrepreneurs who are
doing their own thing and marketing their own products. Entrepreneurs are now
free to pursue any internet business they want, no one holds them back.
Lazada’s existence
and the existence of other online shopping websites overall has a direct effect
in bringing the general cost down for the shoppers. It has lessened the fees
and reduced the cost of products and goods. It somehow makes a lot of sense
since online shopping websites like Lazada has lesser operational cost than its
traditional counterparts thus the company can compete and offer lower prices on
the products and goods that they are selling. The lower prices has a direct
positive impact on the accessibility of online shopping for the general
population since lower prices means that more people can afford the products
being sold on the website.
The company’s
business success was not just felt within the local e-commerce industry as the
thriving online retail business also impacted other industries such as the
shipping and delivery sector. The positive effects of its success can also be
seen on other industries. One particular industry that has been affected by
Lazada’s success is the courier services industry. Since Lazada’s main business
concept revolves around the idea of remote product delivery, the company of
course has teamed up with local courier companies and that meant added business
for the companies commissioned to deliver the products to Lazada’s consumers. The
boost in additional business also meant that those courier companies would
require additional manpower thus positively affecting and alleviating the unemployment
situation in the country which in turn translates to a more robust overall
economy.
As technology,
e-commerce and target markets become more and more intertwined, transactions
are being conducted at a rapid, quicker pace. Quick transactions mean fast
product movement and fast product movement means more demands for products
which directly affects manufacturing businesses and improved overall economy.
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