Shopping has truly changed over time. Gone are the days when
we relied on traditional malls to address our shopping needs. Most of the time,
we just get tired and waste our time and money just going to the mall. We all
have been aware of the online shopping existence in the global scene. However,
it took the country awhile to have the Ecommerce industry to arise in the
country. Actually, online shopping started to spread and competitors came out
from nowhere after Lazada Online Mall was launched in the country. The
Ecommerce industry was not growing if you go back a few years from their
launch. To most online users, shopping online was never choice or option to them
back then.
Second hand items on local online classified websites are
usually preferred by local online users when they want to buy something.
Conventionally, customers prefer to go on traditional mall when they want to
purchase something brand new. It is expected from us given that we were raised
shopping on traditional offline malls when want to buy something. However, most
of us fail to realize that we can actually save time and money in online
shopping. How does online shopping benefit us? If local consumers opt for
online shopping, they can do wherever and whenever they want. Customers are no
longer required to go to traditional offline malls saving them more money on
the usual gas expense.
Lazada actually wanted to solve this issue for local online
consumers in the Philippines. They were also facing an issue on how they can
also tap the untapped market in online. The population of the country is
populated by non-credit cardholder that's why only few can pay online. We are
just used to not trusting online transactions immediately. It is probably
because we are aware of the existence of online frauds and scams. The Ecommerce
industry is now getting recognized in the local online platform. It's actually
amazing to see that Lazada is making an impact on Ecommerce and is rapidly
reaching success with their year of tenure, which is a remarkable feat for
them.
Customers can even check their TVC on top local channels
that was aired during primetime to prove how legitimate they are. So how did
they solve this Ecommerce barrier in the Philippines? A new alternative payment
method in online was introduced by them called Cash on Delivery or C.O.D. It's
very rare for an online store to actually offer this kind of alternative
payment method. From an online business owner's point, it is very risky on
their part. It is payment method that allows online users to pay only after
they receive their orders. Once orders are delivered, that's the only time
customers are required to pay in cash. No need for customers to worry since
they get to keep their money up until they receive their orders. Their
intention is tell their customers that shopping on their mall won't lead them
to be scammed.
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