In the early days of this modern
digital era, people may find it Ludacris for someone to put up their business
solely on online. Majority of us, may say that the market in online is still
not sufficient and that while online users in the country is massive in
numbers. Only a small fraction of it will even think of doing online shopping.
However, things have changed drastically in the online scene. Ever since
websites like Lazada came into the picture, other local online business were
put to live as online shopping started to roll upwards. Ecommerce was a very
unpopular online industry in the Philippines before they arrived in the
country. Shopping online was actually a disregarded option for most local
online users then. For local consumer who wants to buy second hand items, they
usually visit local online classified ads. When it comes to seeking brand new
items, local consumers usually visit traditional offline malls. It's pretty
normal to see since most of us grew up visiting traditional offline malls when
we need something. Time and money can actually be saved if only local consumers
choosing online shopping over traditional offline shopping.
So why do we need to choose online
shopping nowadays? They can shop online as they please, wherever that may be.
Usual extra spent cash on visiting traditional malls will now be saved with
online shopping. This is one of the customer woes that the online malls wanted
to solve for the local online consumers. It was also a challenge for them on
how they can tap the untapped market in online. It was simply hard due to the
fact the only the minority of the population owns their own credit card, which
is the main payment method when it comes to online. Having a culture that
doesn't trust online transactions also has contributions to it. It makes it
harder for online users to be convinced since online scams and frauds are just
lurking around over the Internet. In the Philippines, online shopping is
actually an industry that is on the verge to rise. They contributed dearly to
the Ecommerce industry in less than two years of existence in the country.
They just recently showed up on
TVC on top local channels in the country during its primetime, which shows how
credible they are. What did they do to break the Ecommerce limitation in the
country? Cash on Delivery or C.O.D. payment method as offered by them as an
alternative payment. This payment method is very unconventional to be offered
in online. It's actually very risky for a business to offer that kind of
payment method. With Cash on Delivery they are not required to pay right away
online. They only require customers to pay as their orders are handed over to
them. Customers will be satisfied to know that they won't be scammed since they
can keep their money up until their order arrived at their home. The goal of
Lazada is to make sure that their customers can trust them with this payment
method.
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