Internet
business or Ecommerce was quite low in the country for the past couple of
years. Not all local online users were into dealing online to begin with.
Online transactions don’t have a good reputation in the local online space.
Good thing that things quickly turned for the Ecommerce industry. The moment
Lazada came into the online business picture, online competitors run by local
businessmen showed up while online shopping continued its rise in the local
online market. Actually, Ecommerce was a struggling in the industry prior to
their arrival in the country.
Shopping
online was actually a disregarded option for most local online users then. As
for the majority of the local online users, whenever they want to buy second
hand items they usually go to local online classified ads. Customers who want
to buy brand new items often visit traditional malls. Offline malls are
actually part of our culture as we grew up visiting them when we want to buy
something. Time, energy and money can be saved if local online consumers go
with online shopping. How can online users benefit from doing online shopping
instead? Local customers can actually shop anywhere you want with online
shopping. Usual extra-spent cash on visiting traditional malls will now be
saved with online shopping.
They
wanted to have this issue resolved the local customers in the Philippines. It
was difficult for online malls to tap the local online market of the country.
It was simply hard due to the fact the only the minority of the population owns
their own credit card, which is the main payment method when it comes to
online. We can't just rely on trusting online transactions right away. We have
certain standards or security issue to look after to. This is only common as
the Internet is an exposed platform among many others to online opportunist
like hackers.
With
Internet, online frauds and scams will always be present in online
transactions. We are actually on the verge of Ecommerce rise in the country. In
just less than a year, the Philippines’ Online Shopping Mall was able to
establish themselves in the local Ecommerce industry. They even showed up on
TVC at top local channels during their primetime to show how credible they are
to their customers.
Given
the limitations in Ecommerce, how did they solve it? Cash on Delivery or C.O.D.
payment method as offered by them as an alternative payment. This is a payment
method that is not usually offered by online businesses. The reason behind is
that not all-online business will risk their business for this payment method.
With Cash on Delivery they are not required to pay right away online. Once
orders are delivered at the customer's address, that's the only time they will
need to pay in cash. This enables customers to keep their money up until their
orders are handed over to them in real time. The intention is to give their
customers the impression that they won't be scammed.
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