Online
shopping started to rise ever since Lazada Online Mall was launched in the
country and other online stores showed up from everywhere. As a matter of fact,
Ecommerce was having a hard time in penetrating the local online market just a
few years back. To most online users, shopping online was never choice or
option to them back then. They usually buy second hand items at local online
classified ads by most local online users. For customers who want to buy brand
new items, they usually go to traditional malls to buy it. Actually, it is
expected from us since we grew up shopping on traditional offline malls by our
parents. Picking online shopping over offline shopping can save local online
consumers more time and money. How can online shopping actually give us more
benefits? With online shopping, local online customers can shop wherever they
may be. Customers are no longer required to go to traditional offline malls
saving them more money on the usual gas expense. This was the greatest
challenge of Lazada when they launched here in the Philippines. It's actually
hard for any online mall to tap the currently untapped market in online of the
Philippines.
Non-credit
cardholders that are why only few can pay online populate the population of the
country. It's obvious that we are not comfortable or very trusting in online
transactions. We are actually aware of the possibility of having online scams
and frauds in online shopping. The local Ecommerce industry in the country is
now expanding. In fairness to the Philippines’ Online Shopping Mall, it only
took them over a year to establish them in the local Ecommerce. One proof to
realize that they are as legit as they can be is they can be seen on TVC during
primetime from top local TV networks in the country. This is a huge factor for
them to establish their brand as a legit online business. Honestly, it’s one of
the few things they did that convinced me right away to abandon my traditional
belief in online shopping. I was actually;
more comfortable after I learned and saw that they are doing TV ads when I was
shopping on their store the next day I saw them on TV.
What
solution did they come up with in the usual Ecommerce woes in the country? A
new alternative payment method in online was introduced by them called Cash on
Delivery or C.O.D. This is a payment method that is actually rare to see
available in any online business. This payment method is risky for any online
business. It is payment method that allows online users to pay only after they
receive their orders. Customers can pay cash right after their orders are
handed over to them during delivery. Customers can keep the payment up until
they have received their orders in real time. The intention is to make sure
that their customers will be at ease with their online shopping with them.
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