Tuesday, August 27, 2013

Solidifying an online mall in the Philippines

Internet is rapidly becoming more in demand nowadays. With the penetration of Ecommerce in the online space, it gives Internet more reasons on why it will still be in demand for the coming years. It is true that the competition in online malls started to show up and online shopping started to be noticed by local online users ever since Lazada came into the picture in the Philippines. Looking a few years back when they weren't around online, Ecommerce was a flat industry in the Philippines. Shopping online was actually a disregarded option for most local online users then. When local online users want to buy something, they prefer cheaper second hand items on local classified websites. Brand new seekers conventionally go to traditional offline malls when they want to buy something. We were actually raised that way wherein we go to traditional offline malls when we need to buy something.

Thinking of online shopping, we can actually save more time and energy if we choose it over traditional shopping. How do online shopping benefit us? Shopping online is way easier as you can do it from wherever you are. They can actually save more in gas expense since no longer will they need to visit the mall's location. It was of the challenge that they try to solve when they arrived in the country. It's actually hard for any online mall to tap the currently untapped market in online of the Philippines.

A lot of the reasons is because of majority of the population don't possess their own credit card. It's also no secret that most of us finds online transactions unreliable. Online frauds and scams are pretty widely known online crisis by the local online users. The industry of Ecommerce in the country is now on the verge of rising as an online industry. In fairness to the Philippines’ Online Shopping Mall, it only took them over a year to establish them in the local Ecommerce. Customers can even check their TVC on top local channels that was aired during primetime to prove how legitimate they are. By showing up on television only solidified their brand further to the local online customers.

So how did they end up breaking the limitations that plagued the Ecommerce industry before? They offered Cash on Delivery or C.O.D. to their customers as an alternative payment method. This is very unconventional payment method that is presented by any online mall. This payment method is risky for any online business. This payment method doesn’t require customers to pay them upfront. Their online customers can pay after they have received their orders in real time. This allows customers to hold their money until they received their actual orders in real time. This is to ensure that scams and frauds won't happen if they want to deal with them. It shields them from risking their money online and makes it easier for them to trust almost anyone that offers this kind of setup.


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