Tuesday, August 27, 2013

Lazada: A trend in online that continues to thrive


People are now seeing the online shopping trend that is continuously rising in the Philippines.  Surprisingly, this is a shock for most of us when we think on how it was looked down upon by most local online users. Frauds and scams happen most of the time both in online and offline in the Philippines. As a result, everyone in the country always reconsiders transactions online. Local online classified websites were the premiere local website for mostly local online users in the buy and sell industry. They actually paved way for the arrival local online malls in the country. In the marketplace industry, a community was created because of these buy and sell websites.

When online classified weren't available yet, local online users didn't have an option online. Users go to these websites mainly to get an idea about market price of what they want to buy. It paved way for local online users to maximize the usage of Internet. It was being used as a medium for local online users to buy and sell. This allowed local online users to have more options on which third party resellers will they be dealing with. Customers usually pay offline when dealing with third party resellers. Group buying websites also has its fair share for the local online user behavior. They guided the people for the arrival of Ecommerce in the country. Upon the arrival of the Ecommerce websites, local online users were already prepared for online dealing.

One of the factors why local online users considered this is that the reward over throws the risk. Through group buy websites, local online users had a taste of great deals that is rarely found nowadays. Their deals were outstanding lower prices that any local online user would have a hard time refusing. Last year, Lazada Online mall was launched in the Philippines. It is an online mall available in other countries of South East Asia. They are being back by Rocket Internet, which is owned by Samwer brothers.

The Philippines’ Online Shopping Mall has very friendly payment methods that helped the Ecommerce industry to online prominence. Their payment method gave customers option on which payment they find more suiting. In online, online stores allow its usually only credit card or PayPal payment. This actually hurts the potential of customer pushing through with their orders since most of them can't pay thru this conventional online payment. They introduced to the local online users about their alternative payment method called Cash on Delivery or C.O.D. As a result, this allowed them to tap the market that is still wary of online shopping. It is actually the majority of the population in the country. It allowed the Ecommerce to grow with this market now included.

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