Internet
usage had evolved over time. What used to be a source for information is now a
tool used for more complex online activities such as shopping online. The trend
in online nowadays is online shopping, which is currently on the rise in the
Philippines. Most of us never thought the local online market would accept it
if we go back two to three years ago. It's no secret that both online and
offline frauds happen at high rate in the Philippines. It made online
transaction unsafe to many of the local online users. Top websites in the
country were local online classified ads in the buy and sell industry.
Unintentionally, it helped the local online mall's arrival in the country.
A
marketplace community was eventually born thanks to these local online
classifieds. It made it hard for local online users to buy what they want
online when local online classifieds didn’t exist yet. It became more of a
reference for pricing when they want to buy something. Its purpose was stretch
to new lengths and allowed Internet to be more than what it used to for
customers. It was a venue for buy and sell local online audience.
Ecommerce
was very far from this as third party resellers populate the local online ads.
Offline transaction is done here most of the time. Group buying websites helped
influence the thinking of local online users. It paved way for the Ecommerce
industry in the country. When they arrived in the country, local online users
already have experience in online dealing. Online shopping was still considered
since the reward customer's will get beats the risk. Group buy website offered
unconventional better deals to local online users. Prices were way lower that local
online users struggled to refuse their offered deal. Lazada Philippines was
launched a year ago in the country. It is an online store venture available in
South East Asia.
The
Samwer brother owns this venture along with the other ventures under Rocket
Internet as well. The Philippines’ Online Shopping Mall made an impact in the
local Ecommerce industry through its payment methods. These allow customers to
be in control since they get to choose from a lot of payment methods.
Conventionally, only via credit card or PayPal payment is allowed by
conventional online malls. The conventional way of payment is usually tough for
local customers since they don't have any of the mention for online payments. The
Philippines’ Online Shopping Mall introduced Cash on Delivery or simply known
as C.O.D. as new way to pay online.
This
made the untapped market a reachable market audience in the Philippines. This
market is actually the majority market in the Philippines. Since the entire
market is now open in Internet, it definitely helped Ecommerce thrive in the
country. Compared to the previous years in Ecommerce, the market has grown
exponentially. A lot of different payment options offered online in the country
contributed to it, particularly the options to pay in cash and only after
orders are delivered at the customer’s doorsteps.
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