Sunday, August 11, 2013

Lazada: Shopping - a rising online trend in the Philippines

A lot of us have been very dependent on Internet usage regardless of work or personal use. It allowed us to make things easier and faster. Take a good look at online shopping where it has now become a rising trend in the country now that it has become popular to the local online users. It's actually surprising to witness since online shopping is not how it used to dating back two years ago and online users was never a fan of it. The rate in the Philippines both offline and online is off the roof in the country. In the end, this made online transaction the least option to many local online users. This made local online classified websites as the top websites that local online user visit when they want to buy something. They contributed in preparing the local online users for the arrival of online malls in the Philippines. Buy and sell websites eventually help build a marketplace community.

Back when local online classifieds didn't exist yet, local online users were unable to buy what they want to online. It was to check the industry price value of items that users want to buy. These allowed online users to stay longer have other purpose in Internet usage. A lot of small business used this buy and sell platform. Ecommerce was far different from this since its third party resellers who earns or benefits from it. Third party resellers and buyers usually do offline transactions. Local online users made an impact to local online users. Customers were prepared for online payment by these websites for the coming of Ecommerce websites in the Philippines.

When Ecommerce websites arrived in the country, they were already prepared for online deals already. People consider online shopping probably due to the fact that the reward is higher than risk. The local online users found amazing deals on group buy websites. Their prices were way below the SRP that customers will have a hard time to pass. A year ago, Lazada Online Store arrived in the country. An online mall ventures available across South East Asia. It is under Rocket Internet that is owned by the famous Samwer brothers. The Philippines’ Online Shopping Mall influenced the Ecommerce industry with its various online payment methods. With so many payment methods available, this allowed online customers to be in control.

Customers are only allowed to pay via credit card or PayPal by most online malls. These conventional online payments are usually the reason customers don't push through with their orders since they can’t pay any of it. Good thing an alternative payment method called Cash on Delivery or more known as C.O.D. was offered to local online users. This single handedly allowed them to tap the untapped market in the past. This is actually the majority market or audience in the country. This finally helped the Ecommerce grow by tapping into this market as well for online.


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