Thursday, August 29, 2013

Lazada: A move that shook the local Ecommerce

We usually go online to get information when it first started. Eventually, it evolved more than its original purpose such as a medium to communicate and eventually retail.  Online shopping is taking its share in popularity among the local online users in the Philippines. Just a couple of years ago, shopping online was a risk to most of us a couple of years ago. Most of the frauds and scams happen online beside offline in the Philippines. This made online transactions unattractive for most local online users. Local online classified websites were the preferred websites by local online users when they want to shop the arrival of local online malls in the country was actually prepared by these local online classifieds.

An online marketplace was eventually created because of their online presence. When people want to buy something online, they didn't have option yet when local online classifieds didn't exist yet. It became a venue for pricing benchmark on the items that user want to buy. This usage allowed Internet users to find online more diverse in use. More online users go to these types of websites in search for buy and sell prospects. Local online users deal with third party resellers, unlike in Ecommerce. Third party resellers on these kinds of websites usually conduct Offline transactions. Group buying websites also had the same influence on the local online users. It helped the customers be prepared in online payment for the arrival of Ecommerce websites in the country.

By the time of Ecommerce website launching, local online users were already prepared. One reason why online shopping was ever considered is because they can gain more than what they are risk. Group buy websites showcased great deals that can't be found from others. With the great deals being offered by group buy websites; it makes it harder for customers to refuse them. Lazada Philippines was eventually launched in the country last year. They are an online mall venture available in South East Asia. Rocket Internet owned by the Samwer brother’s supports them. The Philippines’ Online Shopping Mall significantly helped the local Ecommerce in the Philippines through their diverse payment methods. These online payment methods help customers decide which is more suiting on their payment capabilities.

Online stores usually only accept PayPal or credit card payment from their customers. The conventional way of online payment is actually hard for most local customers since they don't have either of the two conventional payment method online. They were one of the first online malls to offer Cash on Delivery or C.O.D. as a alternative form of payment method. The payment method allowed this online store to tap the untapped market in the Philippines. As a matter of fact, this is the majority market in the country.  This allowed the Ecommerce industry to reach new heights now that this market is tapped for online. The growth of Ecommerce in the country was evident ever since they made their move.

Wednesday, August 28, 2013

Showing their worth to the online consumers


Internet is starting grow at a rapid rate in the country nowadays. More people are connecting online with the penetration of the smartphone market. These allows local online users to stay longer than how they were when it was only computer that exclusively allows them to connect online, With the arrival of Lazada in the country, local online competitors showed up while the online shopping popularity started to rise. Surprisingly, the local industry of Ecommerce in country was really struggling prior to their arrival. For most local online users, online shopping is not highly considered option for them. As for the majority of the local online users, whenever they want to buy second hand items they usually go to local online classified ads. Usually, local consumers visit traditional offline malls when they want purchase something that is brand new.

It is expected from us given that we were raised shopping on traditional offline malls when want to buy something. Time and money can actually be saved if only local consumers choosing online shopping over traditional offline shopping. How can online shopping actually give us more benefits? If local consumers opt for online shopping, they can do wherever and whenever they want. Money spends on usual travel expense going to the location of traditional malls can now be saved by customers.

This online mall actually wanted to solve this issue for local online consumers in the Philippines. They were also facing an issue on how they can also tap the untapped market in online. Non-credit cardholders populate the population of the country, which is why only few can pay online. It's quite hard for the local online consumers to trust online deals right away. It makes it harder for online users to be convinced since online scams and frauds are just lurking around over the Internet. Good thing that Ecommerce now is starting to grow in the Philippines. It's actually amazing to see that the Philippines’ Online Shopping Mall is making an impact on Ecommerce and is rapidly reaching success with their year of tenure, which is a remarkable feat for them.

One proof to realize that they are as legit as they can be is they can be seen on TVC during primetime from top local TV networks in the country. So how did they solve this Ecommerce barrier in the Philippines? They called Cash on Delivery or C.O.D. It’s very rare for an online store to actually offer this kind of alternative payment method offered an alternative payment method. From an online business owner's point, it is very risky on their part. It is payment method that allows online users to pay only after they receive their orders. Customers can do cash payments once they delivers their orders at their home. Customers will be satisfied to know that they won't be scammed since they can keep their money up until their order arrived at their home. This is to eradicate the way of thinking of local online users about online malls as scams.

Tuesday, August 27, 2013

Lazada: Time problem? Go for online shopping!

A lot of people are still very wary in exploring shopping online. For most of them, it is still an unproven option that many are still testing out. Result vary depending on the customer when it comes to online shopping. Sometimes, they encounter bad deals on unworthy online malls. There are also sometimes when they just had a bad timing leading for them to encounter a very unusual bad situation. However, it is still undeniable that online shopping is a very helpful alternative for people in address their shopping needs. These allow Filipinos to have more option and be in control of their time. They have a lifestyle that is usually only active at night. These are the customers who work during at night and are asleep all day.

It is usually closed mall hours when they are free. Unlike most of us, they can't visit any malls. Traditional malls are only available during weekends or holidays. For people who work under these weird schedules, it is really hard for them to get access on these traditional malls. It's now easier for them now that online shopping is available for addressing their shopping needs. Most of the businessmen are now shifting to online business. This only happened last year in the Philippines. It happened when Lazada Online mall arrived in the country. They are one of the first online stores to grace the local online market. They can also be seen in other South East Asia countries.

Ecommerce quickly rose once they have arrived into the local online scene. They made an impact on Ecommerce that helped it grow exponentially. Actually, the competition is very low in the country so it only made sense for them to launch it here. It's more hard for them on how to tell local online users to check their lazada.com.ph website. One reason it was hard for them is that local online users are not optimistic about online payment. They are afraid that they may be victim of online identity theft. What makes it more alarming for them is that there are only a few credit cardholders in the country. Ecommerce in general really had hard time growing in the country because of these limitations. This does not translate for local online users not being familiar with online payment.

We tend to consider the risk only when dealing with online stores. It's only because we don't give online malls a chance. It's inevitable that we think of them as scammers online. The issues are the reasons why Ecommerce is a challenging business in the Philippines. The Philippines’ Online Shopping Mall came up with a solution to solve these issues that had derailed the growth of Ecommerce for so long. They introduced Cash on Delivery or C.O.D., which enables customers to pay in cash instead. Their customers will no longer be bound to pay right away as they can pay later after they received their actual orders in real time.

Solidifying an online mall in the Philippines

Internet is rapidly becoming more in demand nowadays. With the penetration of Ecommerce in the online space, it gives Internet more reasons on why it will still be in demand for the coming years. It is true that the competition in online malls started to show up and online shopping started to be noticed by local online users ever since Lazada came into the picture in the Philippines. Looking a few years back when they weren't around online, Ecommerce was a flat industry in the Philippines. Shopping online was actually a disregarded option for most local online users then. When local online users want to buy something, they prefer cheaper second hand items on local classified websites. Brand new seekers conventionally go to traditional offline malls when they want to buy something. We were actually raised that way wherein we go to traditional offline malls when we need to buy something.

Thinking of online shopping, we can actually save more time and energy if we choose it over traditional shopping. How do online shopping benefit us? Shopping online is way easier as you can do it from wherever you are. They can actually save more in gas expense since no longer will they need to visit the mall's location. It was of the challenge that they try to solve when they arrived in the country. It's actually hard for any online mall to tap the currently untapped market in online of the Philippines.

A lot of the reasons is because of majority of the population don't possess their own credit card. It's also no secret that most of us finds online transactions unreliable. Online frauds and scams are pretty widely known online crisis by the local online users. The industry of Ecommerce in the country is now on the verge of rising as an online industry. In fairness to the Philippines’ Online Shopping Mall, it only took them over a year to establish them in the local Ecommerce. Customers can even check their TVC on top local channels that was aired during primetime to prove how legitimate they are. By showing up on television only solidified their brand further to the local online customers.

So how did they end up breaking the limitations that plagued the Ecommerce industry before? They offered Cash on Delivery or C.O.D. to their customers as an alternative payment method. This is very unconventional payment method that is presented by any online mall. This payment method is risky for any online business. This payment method doesn’t require customers to pay them upfront. Their online customers can pay after they have received their orders in real time. This allows customers to hold their money until they received their actual orders in real time. This is to ensure that scams and frauds won't happen if they want to deal with them. It shields them from risking their money online and makes it easier for them to trust almost anyone that offers this kind of setup.


Lazada: A trend in online that continues to thrive


People are now seeing the online shopping trend that is continuously rising in the Philippines.  Surprisingly, this is a shock for most of us when we think on how it was looked down upon by most local online users. Frauds and scams happen most of the time both in online and offline in the Philippines. As a result, everyone in the country always reconsiders transactions online. Local online classified websites were the premiere local website for mostly local online users in the buy and sell industry. They actually paved way for the arrival local online malls in the country. In the marketplace industry, a community was created because of these buy and sell websites.

When online classified weren't available yet, local online users didn't have an option online. Users go to these websites mainly to get an idea about market price of what they want to buy. It paved way for local online users to maximize the usage of Internet. It was being used as a medium for local online users to buy and sell. This allowed local online users to have more options on which third party resellers will they be dealing with. Customers usually pay offline when dealing with third party resellers. Group buying websites also has its fair share for the local online user behavior. They guided the people for the arrival of Ecommerce in the country. Upon the arrival of the Ecommerce websites, local online users were already prepared for online dealing.

One of the factors why local online users considered this is that the reward over throws the risk. Through group buy websites, local online users had a taste of great deals that is rarely found nowadays. Their deals were outstanding lower prices that any local online user would have a hard time refusing. Last year, Lazada Online mall was launched in the Philippines. It is an online mall available in other countries of South East Asia. They are being back by Rocket Internet, which is owned by Samwer brothers.

The Philippines’ Online Shopping Mall has very friendly payment methods that helped the Ecommerce industry to online prominence. Their payment method gave customers option on which payment they find more suiting. In online, online stores allow its usually only credit card or PayPal payment. This actually hurts the potential of customer pushing through with their orders since most of them can't pay thru this conventional online payment. They introduced to the local online users about their alternative payment method called Cash on Delivery or C.O.D. As a result, this allowed them to tap the market that is still wary of online shopping. It is actually the majority of the population in the country. It allowed the Ecommerce to grow with this market now included.