Not
long ago when Ecommerce website were battling to survive in the country. Not a
lot of us are really into online shopping due to trust issues and that some
have no idea about it all. To reach a successful penetration was almost
impossible. Reasons might be because we were not yet ready at that time to
support Ecommerce both in Technology and Internet speed. Along with these woes,
penetration in online was really low. It was during the second quarter when
website like Lazada Mall came into the picture. The famous Samwer brothers are
under their company Rocket Internet owns it. Aside from Philippines, it's a
venture that is also launched in other South East Asia countries. The Ecommerce
in the country was still new and gave them the opportunity to put up a venture
in the region; especially the economy is doing great. Rocket Internet is
actually well known globally before they even launched Lazada Online Shopping
Mall in South East Asia. Shopping online in other countries is already pretty
common and is already part of the lifestyle. The growth of Ecommerce in the
country was pretty slow before their arrival. The local online community wasn't
prepared for online transactions yet. Not everyone have decent Internet
connection. Credit cards are not common in the country, as most of us don't
have one. Payments via credit cards are the most acceptable payment method by
online stores.
Unconventionally, Cash on Delivery or C.O.D. was introduced to
the customers, allowing them to pay in cash instead of the conventional online
payments. This Cash on Delivery or C.O.D. payment method changed everyone's
perception in online shopping. Today, more local offline business is now
transitioning to online ever since they arrived in the country. Online business
suddenly had relevance to local businessmen after the Philippines’ Online
Shopping Mall showed it to them. A lot of challenges were lingering in
Ecommerce just a few years back. They had almost no one who are capable to pay
online are willing to shop online. They are actually afraid of paying online as
it exposes the confidential details. The growth of Ecommerce was so slow
because of these online shopping woes. Almost local classifieds were the ones that
were entertained by the local online community. The online scene was really
challenging for the local online malls initially.
Online shopping was still
uncommon, that's why no one seriously invested in the country in Ecommerce.
What the Philippines’ Online Shopping Mall did is they launched full online
marketing campaigns when they arrived. It was actually hard to miss them out in
online. It definitely helped their brand to get established quicker than the
usual to the local online users. Their overall online shopping service made
them standout among their competition. Customers can also avail free delivery
availability on top of the Cash on Delivery alternative payment method. It
offers manufacturer's warranty what is an average with what traditional mall
gives out to their customers.
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