Investing
business on the Ecommerce industry in South East Asia is actually very
challenging for most prospect business investors in the past. It can't be
helped since only a minority of the market can only pay online at that time in
South East Asia. Credit cards are only owned by a few among the entire online
population. For the few who do posses a credit card, not all of them are
convinced in online transactions. A lot of the online users are actually aware
of online frauds and scams that's why it's no surprise at all. Credibility is
usually questioned on online businesses as compared to offline businesses.
Since offline business is done in person, it gives us a security blanket over
online transactions.
But, where not actually considering legit online business
that offer better deals over offline. While offline malls pay rent for their
store boutique, it doesn't allow them to give high discounts unlike online
stores who can easily give them out since they don't pay rental fees. It's the
edge of online stores since they can offer better discounts and promos. It's
inevitable for any online store offer it since it's their only weight to make
sure customers will choose them over offline malls. Lazada Online Mall is a
good example that is also available in South East Asia. Their venture here in the Philippines is one
of the first to offer various selections that we only see on traditional local
malls. They were the first to introduce C.O.D. or Cash on Delivery payment method
in the country. Ultimately, it paved way for them to become one of the key
players in the country. Despite just turning one year of existence last April,
they managed to become of the key players in the market.
Since last year, most
of their competitors showed up from nowhere. It only signifies that the local
businessmen are now open to the idea of having a local online business since
their arrival in the Philippines. Time will only tell on how online shopping
will become in the future. Their unconventional approached helped them reached
out to the local customers and eventually win them over. Now that they can
avail C.O.D. customers who are only able to pay online can become customers but
anyone who can pay cash as well. This increased the current market audience
since majority of the local online users can only pay via cash. Besides have an
awesome alternative payment method, they also offer free delivery availability
as long as the transaction value exceeds one thousand pesos. They will waive
the shipment fee if it exceeds one thousand marks. It makes it easier for
customers to choose online shopping over offline shopping since they offer Cash
on Delivery with Free Delivery availability. This makes it easier for them to
decide online shopping should they be first time customers. These two options
combined are very enticing options since customers can be assured they won’t be
scammed.
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