It has been a year since the online retail
company Lazada joined the ranks of e-commerce pioneers in the country and they
have been unstoppable from day one. The company offers utmost online shopping
convenience by rendering premium services like the cash on delivery payment
service, regular promotional offers, free shipping available and the standard
seven day return policy. The cash on delivery payment service is one of the
most sought after payment method in Lazada. It is the most preferred way to pay
by the majority of online consumers visiting the company website on a daily
basis. The company is lucky to be one of the first companies to introduce this
kind of payment method that has never been tried before by its predecessors who
of course offer the ubiquitous online payment method that is none other than
the omnipresent credit card. This payment service alone has created a very huge
impact to the average consumer’s attitude towards and perception of online
shopping.
Speaking of online shopping perception, way
back when online shopping or e-commerce was just starting to plant its roots in
the local business arena, a lot of shoppers and consumers think that the idea
of online shopping in the country is impractical, unwieldy and cumbersome. That
it is not going to work because online shopping is such a complicated thing to
do and requires logistics that back then only a handful of people coming from
the upper income brackets of the socio-economic strata can afford. The
logistics needed of course are computers, internet connection, modems and all
the accoutrements necessary to access the internet along with those
requirements and n top was the credit card that an online shopper should
possess for him to be able to pay his purchases online because online shopping
companies back then only knows and only offers that single default method of
payment. So for a long time, the concept of online shopping was never picked
up.
Things have changed ever since and
e-commerce simply progressed to the next level when Lazada came in. The
contemporary time has seen multitudes of advancements in information
technology. Computers have become cheaper along with the cost of internet
subscription plus most gadgets nowadays like mobile phones, smart phones and
tablets are all internet capable making this era the golden age of cyberspace. Everyone
jumped into the internet bandwagon making it a regular fixture on the lives of
almost 80 to 90% of the Philippine population and changed everyone’s shopping
habits. Lazada’s primary contribution I guess is the increased awareness about
online shopping. The company has made online shopping accessible and less
imposing. By offering affordable prices, great service and easier payment
methods, online shopping has gotten into the radar of other markets that are
previously untapped because of limiting online shopping requirements and has
made it accessible to market demographics that are unlikely to shop in an
online shopping website. It was absolutely a breakthrough for Lazada and there
will be absolutely more changes to come which is not very surprising for such a
highly successful business.
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