Lazada: Making online shopping as a natural option

The online landscaped in the Philippines have changed drastically over the years, particularly the last couple of years. With the rate that we’ve been through in online community growth, online usage has become more in demand. A lot of us depend on it for our daily ventures. It’s actually inevitable given that it made our lives much easier. Online shopping is currently the new online trend that the local online users are falling in love with. It was only last year when the Philippines' Online Shopping Mall was launched in the country. It is a venture under the Rocket Internet umbrella owned by the Samwer brothers. It also exists in other South East Asia countries besides Philippines. It helped that the economy was doing great prior to their arrival, which led them to tap our Ecommerce industry. They wherein they found success and they wanted to replicate it in South East Asia already tapped other regions. Some countries outside South East Asia have already enjoyed online shopping since the early years if 2000s.

In the Philippines, Ecommerce was really challenging to expand. One reason why it is taking so long is that online users are not yet to prepared for online transactions. Not all of us have decent Internet connection. There are just a few of online population that have their own credit cards. Typically, online transactions can only be done through credit card usage. By offering Cash on Delivery or C.O.D. to the local online community, it helped everyone to try online shopping. It was an alternative payment method that changed the online shopping payment system. Since their arrival in the country, other offline businesses are now entering the online scene as well. Now that online business is making sense to everyone, offline business is slowly going to digital as well. It was almost impossible for anyone to penetrate the local online market since Ecommerce had a lot of issues in the country. However, for the local online audience who are capable to pay online, they weren't very enthusiastic as well. Online shoppers who can online the conventional way were actually afraid to expose their credit card details.

These online shopping woes made Ecommerce rise quite hard. Only online classifieds reached full success among other local online business. Online malls really had a hard time in the local online community. It's actually inevitable since there were no local online malls yet that was legit. For them to conquer the Ecommerce drought, Lazada Online Mall executed full-scale online marketing campaigns. They populated the local online space with their online marketing execution. With the help of their online marketing, it quickly jolted their brand on top.  What makes them standout is their overall online shopping service to their customers. They also offer free delivery availability besides their Cash on Delivery or C.O.D. payment method. It also has manufacturer's warranty that we also get from traditional malls. This is actually very rare to be offered online nowadays.