It
was only last year when Lazada was launched in the country. It is powered by
Rocket Internet, one of the Ecommerce giants globally and is owned by the
Samwer brothers. It also exists in other South East Asia countries besides
Philippines, which is only normal for ventures launched by them. They wanted to
be one of the first to start an Ecommerce company in the region since the
projection for economy growth is quite positive. A lot of people were connecting online
compared to a couple of years ago. Probably, the penetration of smartphones
helped elevate online usage more than ever. Not to mention, they arrival of
affordable local brand of Internet capable devices like netbooks or tablets.
Prior
to their arrival, Rocket Internet is already well known in the online business.
It has already become part of the lifestyle to other elite countries in the
globe. For the past couple of years, Ecommerce was still growing slowly in the
country. Conducting online payment in the country was tough since only a
majority of them can avail it. Most of us only have low Internet speed. Not all
of us possess our own credit card. Customers who pay thru credit cards are the
most acceptable among the other online payments. With the introduction of
C.O.D. or Cash on Delivery as an alternative online payment method, it allowed
anyone to experience online shopping. This payment method eliminated the idea
that online shopping is for exclusive people only who possess their own credit
card.
As
of today, more offline businesses are slowly moving to online venue as well.
Now that online business is making sense to everyone, offline business is
slowly going to digital as well. A couple of years back, the industry of
Ecommerce was facing a lot of challenges. A lot of people who can pay the
conventional way still went away from online shopping. Not everyone who can pay
online the conventional way are willing to do transaction online. These reasons
failed Ecommerce to grow quickly than expected. Local online classified ads
were the ones who took over the local online scene. Online malls really had a
hard time in the local online community.
It's
actually logical for them since there's not too much investor is thrilled in
entering the online shopping industry. Since Ecommerce was really at an all
time low when Lazada arrived, they diverted all of their efforts in full-scale
online marketing. It was actually hard to miss them out in online. The Philippines’
Online Shopping Mall made their brand prominent within just less than one years
of their online marketing. They managed to stand out when they offer the full
service in online shopping. They also offer free delivery availability besides
their Cash on Delivery or C.O.D. payment method. They also give manufacturer's
warranty that offline malls usually give to their customers. You can pretty
much make a case that whatever is offered by traditional malls to the
customers, can be easily matched by this online mall from a price point and
down to its payment method.
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