It
was exactly last April of 2012 when Lazada mall came to the country. It is
under Rocket Internet, which is owned by the Samwer brothers in Germany.
Besides Philippines, it is also a venture available in other South East Asia
countries. Since Ecommerce has a low competition and that we are on the phase
of rising in economy. They known for launching a lot of ventures to different regions
and have successfully established their other ventures. Shopping online in
other countries is already pretty common and is already part of the lifestyle.
The industry of Ecommerce in the Philippines before they arrived is growing
slowly. Not having enough population who can purchase online definitely affects
Ecommerce. Not all of us have decent Internet connection. As for the slow
Internet connection users, it’s not entirely convenient on their end to shop
online on Ecommerce websites. It’s one reason why Ecommerce had hard time on
establishing their industry in the country.
Credit
card owners are quite few in the country. Credit card payments are the usual
accepted online payment by online stores. Unconventionally, Cash on Delivery or
C.O.D. was introduced to the customers, allowing them to pay in cash instead of
the conventional online payments. It actually changed the Ecommerce game in the
country by allowing anyone to become customers. As of now, offline businesses
are now transitioning to online as well. Online business suddenly had relevance
to local businessmen after the Philippines’ Online Shopping Mall showed it to
them. Ecommerce was never highly regarded initially as most of them failed to
penetrate the local market. Even if we still had decent numbers of capable
online shoppers, it still won't matter since they are not willing to. Online
shoppers who can online the conventional way were actually afraid to expose
their credit card details. Their situation didn't allow Ecommerce to grow as expected.
Their growth rate was so low that other online businesses that launched
initially in the country pulled the plug on their businesses here in the
Philippines.
Online
classifieds were the usual websites that commanded its presence to local online
users. On the other hand, online shopping malls were deeply challenged in the
online scene. It’s only normal for it to be that since not online business was
never highly though off. What the Philippines’ Online Shopping Mall did to over
come that was to allow full blown online market campaigns. It was very unlikely
that you missed out all of their online marketing campaigns. Local online
browsers quickly caught up their brand. What made them above their competition
is that their customers were served with the full online shopping service. Free
Delivery Availability accompanies their Cash on Delivery or C.O.D. payment
method as well. It comes with manufacturer's warranty that traditional malls
similarly offers. Recently, they made their payment method even more flexible
by offering credit card installment thru BDO and re-opened PayPal payments on
the online mall. It’s pretty surprising that they still manage to pull of
surprises to us even if most of us are already sold on their online shopping
setup with us.
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