It
was last year that of the Lazada Venture was launched in the country. It is a
venture under the Rocket Internet umbrella owned by the Samwer brothers. It is
also available in other countries of South East Asia besides Philippines. Their
goal was to penetrate South East Asia with its high potential in Ecommerce.
They are actually known to be successful already on other ventures they
established on the other side of the country. Other countries are already
accustomed to online shopping since they had it since the early days of online
in their country. Ecommerce was a
stagnant industry before their arrival here in the Philippines. The local online
population was unable to pay online since they don't have their own credit
cards.
Most
of the population doesn’t have Internet connection. Majority of the population
are not credit card owners. Credit cards are the usual payment method accepted
by online stores. By allowing C.O.D. or Cash on Delivery as an alternative
payment method online, any customer regardless if they have their own credit
card or not can still avail online shopping. Personally, I feel like this
payment method revolutionized how online shopping works in general. Since their
arrival in the country, other offline businesses are now entering the online
scene as well. Now that they have showed local businessmen the potential of
online business, they followed quickly.
If
we go a few years back, Ecommerce was almost stagnant due to a lot local
issues. However, for the local online audience who are capable to pay online,
they weren't very enthusiastic as well. Even if we still had some online
shoppers who can pay the conventional way, most of them don't want it since
they are afraid it might get stolen from them. Ecommerce really had a hard time
to grow dues to these online woes. It was online classifieds that ruled online.
As for online shopping malls, they really had hard time to penetrate the online
scene. It made sense since online shopping wasn't locally available then.
What
the Philippines’ Online Shopping Mall did is they launched full online
marketing campaigns when they arrived. It was overwhelming to see their online
ads scattered everywhere. It quickly helped their brand stick to the Filipinos.
From their customer's perspective, they manage to be on the top because of
their overall online shopping service to their customers. Aside from their Cash
on Delivery or C.O.D. payment method, they also offer free delivery
availability. It also comes with manufacturer's warranty that traditional malls
offer as well. It only gives them positive points on their brand as they show
their customers that they still want to improve on their service. Despite
having a solid online service, which they also learned along the way, they
continue to look for ways to make it way easier for their customers. They even
offered installment payment method, which is very unique for an online store.
However, this is only open to BDO account holders at the moment.
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