There's
no doubting that online shopping is a rising industry in the Philippines. It's
actually surprising to witness since online shopping is not how it used to
dating back two years ago and online users was never a fan of it. It's actually
expected since the rate of fraud in the country is high both in online and
offline. This is why online transactions are not highly trusted by the local
online users in the country. It was usually local classified ads that were
close to an online store, which is actually a buy and sell industry. However,
online visitors of these online classified ads are not dealing directly with
the website. It is simply being used as a platform by the community that grew
within the website. But this helped
online users to have a glimpse on how it is like to deal with online. Hence,
they were familiar on how online can make their shopping much easier.
Ridiculous
as it may be, but this help prepared the rise of the Ecommerce industry. They
started the marketplace community in the country. The local audience didn't
know were to go if they went to buy something when local online classifieds
still didn’t exist in the country. It was just used mainly for pricing
comparison of items consumers want to buy. This eventually helped revolutionize
on how online users behave for shopping ideas. Various visitors on these kinds
of websites go there to buy and sell. Ecommerce was far different from this
since its third party resellers who earns or benefits from it.
Transactions
are usually done offline. It's the same concept with group buying websites.
This boosted the preparation of the Ecommerce industry's arrival in the
country. By the time Ecommerce arrived in the country, local online users are
somewhat familiar in doing transactions online. People consider online shopping
since the risk is way lower than the reward. Customers who experience shopping
on group buys websites found deals that can only be found on group buy deals.
Prices offered by them were at rock bottom that it is too hard to pass on.
Lazada Philippines was launched in the country last year. It is actually an
online mall venture launched across South East Asia. It is under Rocket
Internet that is owned by the famous Samwer brothers.
The
Philippines’ Online Shopping Mall made an impact in Ecommerce through their
various payment methods. Their payment methods featured different payments that
allow online customers, which suit them, best. Unlike conventionally, online
stores require only credit card payments online or thru PayPal. However, with this
payment method alone, it limits the customers in making a transaction with
online stores. They first introduced Cash on Delivery or C.O.D. to their
customers. This allowed them to tap the
untapped market, which is the non-credit cardholders or Paypal account users. Delete
As a matter of fact, it is the majority of the local market in the Philippines.
Now that it has been tapped, it allowed the Ecommerce industry to further grow.
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