Lazada: Online Shopping like no other

It’s always a good thing that a country has online shopping options at their disposal. The Ecommerce industry is quite challenging South East Asia for any investors or business owners in the early 2000. Most of the market share is still unable to pay online at that time in South East Asia. Credit cards are only owned by a few among the entire online population. For the few of them can avail online payment via credit card, not every one of them considers online transaction even. It's not a surprise in South East Asia since almost everyone is aware of frauds and scams that happen in online businesses. Offline businesses usually have an advantage in credibility over online businesses. It actually feels safer for us when we deal with offline business since we deal directly face to face. But were actually failing to take a good look on legit online malls that may offer better deals. Online business usually offers the better deals since they offer lower pricing compared to offline malls. This makes online shopping malls more attractive to customers since they offer regular discounts and promos.

In order for them to convert offline customers to online, they really needed to offer those kinds of deals. Online shopping mall like Lazada is an example of an online store that is also launched in other countries of South East Asia. In our country, they are one of the first to offer the biggest selections that we only see on traditional malls. They were the first to introduce C.O.D. or Cash on Delivery payment method in the country. To be honest, this is one of the main factors that allowed them to reach where they are right now. Just last April, they celebrated their first anniversary and celebrated their already great achievements for short time of existence. This is actually above the usual as it usually take longer years for an online business to kick off in the country. But with their aggressive online marketing where you see their online ads almost everywhere, it quickened their growth tremendously.

Their competitors actually only showed up when they arrived last year. It's obvious that businessmen were awakening about the potential of Ecommerce upon their arrival in the country. Time will only tells us on how online shopping will become in the next coming years. Their unconventional approached helped them reached out to the local customers and eventually win them over. With the availability of Cash on Delivery, they were able to tap the untapped market by other online stores. It expanded the numbers of customers since most Filipinos can only pay via cash. Besides this successful payment method, they offer free delivery as long as the transaction value exceeds one thousand pesos. They are willing to waive any shipment fee that have a value more than one thousand pesos. Customers can easily be enticed to pick online shopping over traditional offline shopping by offering Cash on Delivery of Free Delivery availability.