Monday, July 8, 2013

Great contributions of Lazada to local e-commerce and business as a whole


It was really amazing to see how fast the Philippines online shopping store Lazada has turned things around. Right before their touchdown on Philippine shores, the best that our e-commerce industry can come up with are online marketplace websites that are like swap meets where people gather together to sell their wares online. The company opened up the doors to a whole new market giving it an exciting new twist. Lazada brought a brand new way of doing online shopping that is entirely different than what a lot of people has gotten used to. This way of online shopping is the online retail method of shopping wherein there is only one seller which is of course the company as opposed to the flea market style that gathers online sellers and buyers to do their transactions online. There are a lot of positive things that this type of selling has brought to a lot of people. The following are the positive effects of Lazada to the Philippine e-commerce:
Ease of use and convenience – the company has made online shopping a lot more convenient and a helluva lot easier than the online market place way of shopping. By making the customers deal with the company direct as opposed to dealing with individual people, they made transactions easier and more convenient. The deliveries are centralized and customers are given the ability to track them by calling the customer service hotline unlike how it is when you are dealing with an individual person or private seller in which there looms a threat and a risk that he or she might not comply with your agreed terms or might not show up on the designated meet up place. These complications were eliminated by the company so the customer can just focus on getting what he wants and the pure pleasure and joy that online shopping can offer. 
Safe payment methods – the company offers practical ways to pay for the goods they offer online. They are the cash on delivery service and of course you got the credit card payment method which is a default payment method for most shopping companies. The good thing about Lazada is that their credit card payment method is as safe as it could be with their state of the art and updated data encryption technology along with PCI-DSS certification which guarantees that the company is compliant with the latest online data security protocols. Their cash on delivery payment system is also a fresh take on an old method of payment. With the cash on delivery payment system, there is only one thing that the customer needs to worry about. That is placing their order.

Lazada dilutes the competition – the company’s brand of high level customer service improved the current standards of the local e-commerce market. Their high level of service inspired other local e-commerce companies to step their game up as well to keep up with Lazada’s ground breaking performance. That kind of healthy competition amongst online retail stores ensures that consumers get a lot of quality options.

The company definitely raised the bar of local online shopping and the e-commerce industry and that is absolutely a positive thing.

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