Lazada
Philippines isn’t an amateur shopping mall. It’s a multimillion online business
that has come incredibly far since its first year. It gears towards optimizing
ecommerce shopping by exemplifying the range of the products it offers as well
as the services that go along with it. It comes from a breed of top performing
ecommerce websites not only in Southeast Asia but also around the world. Lazada
has counterparts in four other countries (Vietnam, Indonesia, Thailand,
Malaysia) that are spearheaded by notable online professionals from inside and
outside the country.
The
venture in the Philippines focuses specifically on targeting Filipinos
nationwide by incorporating products of different nature in one
well-conceptualized ecommerce website. Under one online shopping site, an
expansive collection from different brands will be given ample amount of
exposure. Because it offers nationwide delivery made possible by both LBC and
2GO, its official delivery partner, it is required to please a larger number of
people. This can go either good or sour depending on how it manages the
products it sells. But one obvious advantage to this is that it can have a more
spread-out coverage in terms of market giving it higher chances in
profitmaking. Its product collection that consists of more than 20,000 products
are more than enough to give Filipinos with any interest a decent catalogue to
browse through.
Traditional
malls have its perks but it can get very overwhelming after a certain amount of
time. Online shopping makes the idea of looking around a peaceful activity. It
requires less effort on both ends (the buyer and the seller). Filipinos can
scan over thousands of products and not be intimidated by how long they are
taking before deciding. Because malls are very crowded, shoppers have to have
the patience to walk around but at the same time be quick with their shopping
decisions so as not to hold the line. With shopping online however, they can
take all the time in the world and not be worried about being so meticulous in
every single item purchase. It also is cheaper in many aspects. First, online
shopping can be accessed anywhere from your room to when you’re in the train
waiting for your station. No money for gas, commute, food, drinks and other
unnecessary expenses will be unconsciously pulled out of your pockets giving
you more money for savings. And second, products that are sold in the website
are generally more affordable if you compare its market price in traditional
malls.
The
opportunity available from the site isn’t limited to the enjoyment of the buyer
alone. But it also is capable of giving local brands a location to put its
products on display. Product owners can also be part of such a successful
online consignment venture. Selling in a successful venture such as Lazada
would promote better image and status for any brand. It has high hopes of
charming a diverse group of shoppers that would directly have an effect on the
brands it sells giving it more chances for sales.
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