Tuesday, November 12, 2013

Lazada PH: More than just an ordinary online shopping website


Lazada is definitely a diamond in the rough having made more than one million likes on Facebook in just a little over a year. While other online selling veterans are struggling to maintain its popularity in the Philippines, Lazada continues to stay oriented more on customer service above everything else resulting to a growing following. It flawlessly became an alternative no longer seen as just a form of leisure but an online activity many Filipinos maximize any way they can. It serves more than just a way for Filipinos to buy without stepping out of their jammies. It has become for many a source of survival.
Why is shopping online so popular today? The question should be, why did it take so long? Technology is rapidly progressing and with that is the need for online activities to become more flexible to different types of Filipinos gaining access to it. The more Filipinos become informed, the more word of mouth would likely spread the news like wildfire. The more important customer service will be. 

Lazada was successful in winning the hearts of both critics and customers because not only was it once one of the most talked about consumer brand in the Philippines with more than a million likes on Facebook, it also received its first legitimate award as the best online shopping mall for 2013 by the Golden Globe Annual Awards. It counterparts in Southeast Asia namely Vietnam, Indonesia, Malaysia and Thailand are in the same wavelength as Lazada Philippines spreading nothing but good quality products and services. 

Lazada has a 14-day return policy. It is a favorite of many Filipinos because of the consideration given to them to be able to fully assess their products before making any final judgments. All returns are welcomed by any LBC outlets. In case the product receives approval as a go for a refund or exchange, any fees or expenses initially paid by the customer will be returned in full. Also, the company has an improved customer service line wherein customers can address their concerns immediately any day of the week including holidays. This is a service on top of the service centers the company partnered with in over 800 locations nationwide. 

It carries more than 20, 000 products that cover the basic needs and wants of Filipinos. It’s a mix of both international and local brands to give a better variety for customers to choose from. Lazada holds a venue for Filipino aspiring entrepreneurs to have a wider coverage in terms of market. It’s the ideal consignment mall because of the services that go along with the already extensive collection. 

The award winning online shop is no stranger to the world of media. It has been featured multiple times in different magazines including MEGA and Adobo, newspapers including The Philippine Daily Inquirer and television commercials in the top two networks in the country, ABS-CBN and GMA-7. All of these exposures were attained by Lazada in only a little over a year. Just imagine its potential in the years to come.

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