Lazada
is definitely a diamond in the rough having made more than one million likes on
Facebook in just a little over a year. While other online selling veterans are
struggling to maintain its popularity in the Philippines, Lazada continues to
stay oriented more on customer service above everything else resulting to a
growing following. It flawlessly became an alternative no longer seen as just a
form of leisure but an online activity many Filipinos maximize any way they
can. It serves more than just a way for Filipinos to buy without stepping out
of their jammies. It has become for many a source of survival.
Why
is shopping online so popular today? The question should be, why did it take so
long? Technology is rapidly progressing and with that is the need for online
activities to become more flexible to different types of Filipinos gaining
access to it. The more Filipinos become informed, the more word of mouth would
likely spread the news like wildfire. The more important customer service will
be.
Lazada
was successful in winning the hearts of both critics and customers because not
only was it once one of the most talked about consumer brand in the Philippines
with more than a million likes on Facebook, it also received its first
legitimate award as the best online shopping mall for 2013 by the Golden Globe
Annual Awards. It counterparts in Southeast Asia namely Vietnam, Indonesia,
Malaysia and Thailand are in the same wavelength as Lazada Philippines
spreading nothing but good quality products and services.
Lazada
has a 14-day return policy. It is a favorite of many Filipinos because of the
consideration given to them to be able to fully assess their products before
making any final judgments. All returns are welcomed by any LBC outlets. In
case the product receives approval as a go for a refund or exchange, any fees
or expenses initially paid by the customer will be returned in full. Also, the
company has an improved customer service line wherein customers can address
their concerns immediately any day of the week including holidays. This is a
service on top of the service centers the company partnered with in over 800
locations nationwide.
It
carries more than 20, 000 products that cover the basic needs and wants of
Filipinos. It’s a mix of both international and local brands to give a better
variety for customers to choose from. Lazada holds a venue for Filipino
aspiring entrepreneurs to have a wider coverage in terms of market. It’s the
ideal consignment mall because of the services that go along with the already
extensive collection.
The
award winning online shop is no stranger to the world of media. It has been
featured multiple times in different magazines including MEGA and Adobo,
newspapers including The Philippine Daily Inquirer and television commercials
in the top two networks in the country, ABS-CBN and GMA-7. All of these
exposures were attained by Lazada in only a little over a year. Just imagine
its potential in the years to come.
No comments:
Post a Comment