Online websites can easily be mistaken for a flop if they’re
not branded well. But what good is a successfully branded website if it cannot provide
the customers services that are expected from them? Since some websites that
are popular come highly recommended by different kinds of personalities, the
room for failure is very little. Just one inconvenience can cause a whole ship
to self deteriorate.
Websites that are just under the upper hand have better
chances of blowing the minds of customers because no specific standards are set
before any actual purchase takes place. Online shopping malls specifically
Lazada was a very risky move. Why? Simply because it’s not a concept Filipinos
are all too familiar to. Yes, there are millions of Filipinos who constantly go
online, but not all of them actually prefer buying over the web instead of
buying in established malls. But all the efforts obviously paid off as Lazada
is now one of the most influential online shopping sites at work in the
Philippines.
Though the market online shopping malls choose to sell to
increased, still a number of Filipinos are left ignorant about this profound
phenomenon. Let’s face it. The world is slowly being consumed by different
kinds of technological devices. But I see our future progressing even more with
the use of the internet. If the World Wide Web is given an opportunity to
influence different production companies to make all types of activities
available from literally the palm of their hands with cellular phones. If the
power of the web is put to use by each and every person with access to some
sort of device, imagine the evident growth it can impact on the e-commerce
industry.
Lazada spread its love through simple genuine service. No
bull, just plain efforts. They stuck with the standardized criteria that an
online shopping must consist of but they put their own little twist to it by
embellishing each process without really overdoing it. The payment process is
available through either cash on delivery (which they are already popularly
known for) or credit card. To add some spice to it, the delivery rates are at a
minimum. The rates will depend on the place of delivery. If the total amount
purchased by a customer reaches at least P1, 000 then the delivery services
cease to exist. Also, from the day the item is received and paid in full by the
buyer, he or she is given a warranty for 2 years by the manufacturer of the item
ordered. Besides these already outstanding deals that come in one package, the
customers are given 7 days to get their item refunded. If the items pass the
quality team and the customer is proven not liable for any damages, any payment
made in connection with making the return policy possible like the delivery fee
spent for sending the package back to the ware house will be given back as
well. There are other offers Lazada don’t deliberately publicize to add to the
company’s element of surprise making customers wanting more.
Lazada' TVC
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