So how is Ecommerce doing in the country for the past
couple of year? I must say combing the past five years from just last year’s
Ecommerce growth. Last year’s growth will walk a mile away from competition. It
was really an exciting time in the Philippines last year in the Ecommerce
industry. A lot of online shopping malls were launched since then. I believe
this started when the Lazada Invasion, an online shopping mall venture, took
place across South East Asia last year. Besides our country’s Lazada ventures,
they were also launched on other key countries like Malaysia, Thailand,
Vietnam, and Indonesia. What’s good about their arrival in the region is that
it helped made local businessmen of the respective countries to realize the
full potential of having a business online.
Not only it makes it convenient for customers but it also
helps business reach a wider audience online. This is also a cheaper way to send across
their marketing brand to their market compared to offline marketing where it
consumes a lot of time, energy and money. Lazada arrived in the country like
storm. It’s pretty safe to say that you’ve seen their ads already scattered
across the local Internet universe. Everyone has seen their aggressive online
marketing banners and other online ads on various websites. But it doesn’t end
there. Despite their very visible presence online, what made them stand out is
their ability to offer a very unconventional payment method. It allows
customers to order anything from their website without worrying about not
having a credit card or Paypal account. Mostly, it actually gives their customers some
relief that they don’t need to pay in advance, which is the usual setup between
an online customers and online store. They introduced Cash on Delivery, a payment
method that allows any customers to pay in cash as their order is delivered at
their very homes. No need for them to worry on getting ripped off or scammed
online as they get to keep their money until their order is actually handed
over to them. It was the major key that led them to successfully penetrate the
local Internet customers.
This alternative payment method single handedly eliminated
the online shopping woes that plagued the local Ecommerce industry in the
country for so long. Thanks for their initial efforts online shopping has now
became an alternative-shopping destination for all Filipinos. It’s actually a
perfect during this summer period wherein customers don’t need to go out just
to shop. They can just do it at the comfort of there very home. They can even
do it with their families. It also saves them money from spending extra money
on travel expense. Not to mention they also give regular discounts and promos
that only happen rarely on traditional offline malls. In the end, you get a
great online shopping experience and also get the best deals of your eyed
product to purchase.
Lazada PH TVC
Bye Personalized Kids Gifts for your kid
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