Lazada: One step closer in solving Ecommerce

In the Ecommerce industry, online shopping has always been a problem in the country. It’s not widely accepted by Filipinos. Probably, the reason behind it is due to the fact that most of us are not capable to pay online. Most Filipinos only rely on cash for spending. Purchasing online to them is more of a risk rather than convenience. It’s also not a secret to Filipinos that Asia has a high rate of frauds and scams both offline and online. Sadly, this was the perception in the past in regards to how online shopping can harm you indirectly speaking. It’s clear to say that online shopping is very low in the country. However, everything changed when Lazada was launched in the country. Lazada is actually an online shopping mall, one of the very first here in the country.

 For Filipinos, they were unknown initially. Despite them bombarding the Internet with their massive and active online ads. I’m sure you saw one of them at one point. It’s actually tough to build a brand’s image, especially if it is on a loosing industry. I mean how can you sell something if the process to avail it has more risk than reward. In order for an online store to avoid this stereotype treatment it requires an outside the box approach. So what Lazada did is present a revolutionary alternative payment method that will solve the issues in Ecommerce that plagued us for so long. They offered Cash on Delivery or C.O.D. that allow customers to order on the website online but pay only after their orders have arrived in cash. This avoids the issues of not trusting online transaction, as they don’t need to surrender their credit card or Paypal account details online. Plus the fact that they can get to keep their money upon ordering is already gold. Not all online stores are willing to take a risk for their business just to sell. It just shows how they are dedicated in making sure that people can trust them and that they have no intention of taking advantage over their customers. If you ask customers during there early days, you would learn that they encountered a lot of hiccups along the way.

Most of their critics in the past were delivery issues. Good thing that they paid attention to their initial flaws and slowly improved on their delivery service.  I first handedly experience their drastic improvement. I just recently bought from them and got my orders within the next twenty-four hours, which is very surprising. They even offer “Lazada Promise”, a seal they place on some of their products assuring their customers will receive it within twenty-four hours assuming they bought the item with the seal. This re-assures us that they are serious in delivering the best possible online shopping experience to the Filipino consumers. I just hope that they continue to improve and further help improve the Ecommerce industry in the country.