Taking advantage of what online malls can offer

In the Philippines, shopping online has become one of the go-to activities of many Filipinos whenever they connect online nowadays. Initially, “Pinoys” as what the people in the country are widely referred to, mostly watch Youtube videos, communicate to their friends on Facebook whenever they are online, play online network video games and some prefer doing the traditional online activity which is reading news and information. However, the past few years have drastically changed as it also included online shopping as another source of activity for many local online users. It started when online malls like Lazada was introduced to the local online market. Soon, other online malls showed up from nowhere and gave the online consumers a lot to choose from.

Ideally, it is almost similar to what is happening in traditional malls where we have a variety to choose from. From our point of view, having more options is to our advantage as we can sort out which online mall offers the best deal and the services that suit our preferences and demands. Looking back, Ecommerce was a very unpopular online industry in the Philippines. At the same time, online shopping was actually not a highly regarded option for most users as well. The local online users are more open in dealing at local online classified websites when they want to buy second hand items. Traditional mall are usually the go-to source of customers who wants to buy brand new items. This should be no surprise to us as we were raised by our parents going to traditional offline malls when we need to shop.

Thinking of online shopping, we can actually save more time and energy if we choose it over traditional shopping. So how can these help us in our shopping needs? They can do online shopping wherever they find most suiting for them. It can actually save consumers more money on gas expense since they don't need to go location of traditional malls. This is a shopping woe that Lazada wanted to solve for the local online customers in the country. It was also a challenge for them on how they can tap the untapped market in online. It was probably due majority of the population no owning a credit card, which is the most common payment method in online. It's just that we also don't trust so easily especially when it involves money transactions. It's no secret that we know the existence of online scams and frauds.

Nowadays, the local Ecommerce is beginning to make noise in the online space. It is almost over a year now that the Philippines’ Online Shopping Mall started its operation in the country yet they already achieved so much becoming one of the leading online malls in the country. Its recent appearance on TVC from top local TV networks during primetime just show how legit and credible they are to the local online customers. For an industry that had a long way to go to becoming one of the top grossing business ventures in the country today, Lazada definitely contributed to its growth.