Local
consumers are now seeing and realizing the potential of the online shopping
trend that is continuously on the rise in the Philippines. Believe it or not, this wasn't the case a few
years ago; people were hesitant in online shopping. Frauds and scams happen
most of the time both in online and offline in the Philippines. Moreover, this is
the reason why many do not consider online transaction. Local online classified websites were the
premiere local website for mostly local online users in the buy and sell
industry. Local classified websites helped prepare the arrival of local online
malls. In the marketplace industry, a community was created because of these
buy and sell websites. It was actually tough to seek items you want online when
these local online classified websites were not yet available. They usually do
it offline, which is more tedious and very tiring.
Users
go to these websites mainly to get an idea about market price of what they want
to buy. These allowed online users to stay longer have other purpose in
Internet usage. It was being used as a medium for local online users to buy and
sell. The difference between them and Ecommerce is that it is third party
resellers who gain from the traffic. Customers usually pay offline when dealing
with third party resellers. Customers also encounter this same kind of setup
with group buying websites. They guided the people for the arrival of Ecommerce
in the country. In the Philippines, local online users were already familiar by
the local Ecommerce websites were launched. One of the factors why local online
users considered this is that the reward over throws the risk. It was harder
for local online users to get greater deals being offered by group buy
websites. Their deals were outstanding lower prices that any local online user
would have a hard time refusing.
A
year ago, Lazada Online Store arrived in the country. It is an online mall
available in other countries of South East Asia. The Samwer brothers who own
Rocket Internet back it. The Philippines’ Online Shopping Mall has very
friendly payment methods that helped the Ecommerce industry to online
prominence. The payment methods being offered by them allow their customers to
select whom they prefer the best for them. In online, online stores allow its
usually only credit card or PayPal payment. This hampers the customers in
availing the items they want since they are limited in paying online the
conventional way. They introduced to the local online users about their
alternative payment method called Cash on Delivery or C.O.D. The untapped
market in the past can now be tapped with their offering of this payment
method. It is actually the majority of the population in the country. This
finally helped the Ecommerce grow by tapping into this market as well for
online. With the rise of smartphone users in the country, it gives the
Philippines’ Online Shopping Mall more audiences.
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