Online
shopping phenomenon in the country just keeps on growing everyday. Two years
ago, online shopping was in a different place, a place was people don't
consider them at all. One factor is that both online and offline scams have a
high rate here in the country. It made online users shy away from even
considering online transaction. Initially, local online classified ads were the
top websites in the country in the buy and sell industry. Local classified
websites helped prepare the arrival of local online malls. They somehow
conditioned the local online customers to get a feeling on what is like to do
conduct shopping online regardless if payment was done offline or online.
These
top local classifieds online created a marketplace community in online. The
local audience didn't know were to go if they went to buy something when local
online classifieds still didn’t exist in the country. Mainly it was used for
price comparison for items they are planning to buy these expanded how online
users can be fully maximized. It turned
to be a buy and sell platform for most local online users. Unlike Ecommerce,
these are third party resellers who deal with the website visitors. It's most
likely that transaction is being done offline by third party resellers. It
actually became the online platform were buy and sell enthusiast meet up and
check what each one of them has to offer. At times, they even offer for a swap
instead of an actual sell.
Group
buying websites also influenced the local online users. This strengthens the
preparation of local online users for the Ecommerce industry. In the
Philippines, local online users were already familiar by the local Ecommerce
websites were launched. Local online users have a lot to gain than loss.
Customers who experience shopping on group buys websites found deals that can
only be found on group buy deals. Their offered deal was at rock bottom price
that it made local online users not to miss out on their deals. It was a year
ago when website like Lazada arrived in the Philippines. The Philippines’
Online Shopping Mall is actually an online mall that is part of a venture in
South East Asia. It is powered by Rocket Internet, which is owned by the Samwer
brothers. They made significant impact in the local Ecommerce industry with
their offering of unconventional offline payment methods.
The
online payment methods they offer provide customers to be in control. Traditionally,
credit card payments and PayPal payment are the most common payment method
allowed by conventional online stores. This hampers the customers in availing
the items they want since they are limited in paying online the conventional
way. The online payment method Cash on Delivery helped customers to avail
online payment more. This allowed them to tap the untapped markets, which are
the non-credit cardholders or PayPal account users delete the majority market
are these customers who are unable to pay online the conventional way.
Moreover, by tapping on this market, the Ecommerce have grown exponentially.
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