The Impact of Lazada Philippines in promoting local E-Commerce

When It comes to the impact created by the internet superhighway on the promotion of commerce in the global landscape, online shopping dominates close to half of the emerging profiting markets and Lazada Philippines is dominating the Philippine local e-commerce scene with its innovative business strategy and consumer approach.

Its easy to state that Lazada Philippines has set the benchmark when it comes to making a name for local e-commerce. Before Lazada Philippines was conceived the market for online shopping was cornered by international companies and there was virtually zero presence of local market goods on the information superhighway. You wont find any place to buy your favorite local brands online and only a few blog sites attempted to tap into the e-commerce network with few insignificant peddled goods and products that no one really wanted to purchase. Even with the popularity of Facebook, Multiply and Sulit.com the expanse of internet trade and commerce was very limiting to products that other people wanted to dispose of, not led by demand and consumer want.

Lazada Philippines keyed on the essential demand for the Philippine market when it went live – it started to provide shoppers the unique experience of purchasing goods they actually have on their wish list and made a method of purchase which was almost unheard of before they waved their flagship merchandise! It was paradise for the local Philippine shopper.

A unique experience for Shoppers

A truly remarkable experience is what most first time shoppers at Lazada Philippines would remark about their purchase experience. How so? Well just to talk about the free delivery option for online purchases were unheard of until Lazada came into the picture. It’s almost unbelievable for a lot of people to fathom that they get their online purchases with no extra charge. In our country, people are used to the idea of no free gifts when it comes to what you buy. Want to get Fast Food delivered to your home? Pay an extra P50.00 Need to have the furniture you bought from the mall sent to your doorstep? It’s an additional P500.00. This is the commerce culture that many local businesses have embedded in our minds, so when Lazada Philippines came out with free delivery, it was almost too good to be true- but it is. The convenience of shopping in your living room in your jammies whilst not having to pay for steep shipping charges is just too good to pass up.

Lazada is known as the Philippines' Online shopping Mall and righteously so. They are the only web site that offers cash on delivery payment method which is truly convenient for many shoppers. It is a way of protecting shoppers from being scammed out of their products plus as a shopper, you have the sense of freedom to wait for your product, inspect it and then say YES! I would like to pay for it. Gone are the days that you end up paying for what you didn’t want or expect because now, its easy to have your goods at your doorstep for your appreciation before having to complete the purchase. In a way it’s like being at the mall without the inconvenience of dress-up and travel. 

 

Another Lazada-first is the 7-day  return policy which gives us shoppers the power to send back an item if it proves to be unsatisfactory, with a small condition of paying for return shipping. If the product is damaged however, Lazada  is willing to pay for the return shipping amount as well. I’m really happy about how Lazada has reshaped the way shoppers look up to the e-commerce sector in our country.